WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012WEDNESDAY 7 NOVEMBER WTM WRTD DAY16.30 - 17.30 Latest Tech TrendsOrganised by Genesys - Consultants in Travel Technology& E-Commerce SolutionsAttend this seminar and learn about the latest consumerand travel technology trends that will be affectingyou and your customers. The entire travel and tourismindustry is driven by its technology. Global distributionsystems, CRSs, the web, mobile, social media and moreall come together to create a complex technologicalinfrastructure.The travel industry communicates and shares productthrough this. Consumers fi nd out about our productsand make that all important purchase via the sameinfrastructure. But technology changes fast.Today’s latest device might be tomorrow’s dinosaur.A system that has served your organisation for yearsmight be in danger of becoming hopelessly outdated.Whatever the tech - social media, mobile, travel systems– you cannot afford to get left behind.Chair: Paul Richer, Senior Partner Genesys, The TravelTechnology ConsultancyPress Centre, Platinum Suite 3, Level 316.30 – 17.15 How to get to know your customer and harness thatknowledge to the best effectOrganised by MailzuluThis is a very important topic and a key trend that wehave identifi ed in email marketing. Through effectivetargeting and segmentation, businesses in the travelsector are able to increase revenues through improvedcontact engagement. Understanding a customer’sneeds, spending habits, and preferences allows abusiness to effectively communicate the right type ofcontent and convert emails to sales.Chair: Renato Vitolo, Director, MailzuluTT370 - Technology Presentation Theatre16.30 – 18.00 China Outbound Workshop - Niche Markets - OnlineTrainings and Quality Labels - Social Media MarketingThe Chinese outbound market offers businessopportunities not only to the main destinations andattractions, but increasingly also to niche marketproducts, services and destinations. The workshop offerspractical advise how to establish specialised offers in theChinese market step by step: understanding the specifi cdemands, developing successful niche products,training staff, gaining visibility through specialised qualitylabels, creating a prestigious brand through socialmedia marketing.Speakers: Professor Dr Wolfgang Georg Arlt, Director,COTRI China Outbound Tourism Research Institute(Germany/China), Jens Thraenhart, President DragonTrail Interactive (China), Ian Pack, CEO COTA ChinaOutbound Tourism Academy (UK), Alice Rossetto, OwnerRossetto Solutions (Italy)South Gallery Room 1754