WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012THURSDAY 8 NOVEMBER12.45 – 13.30 WTM Talk Business with Andrzej MoyseowiczAs part of the WTM Talk Business Series, this is a brilliantopportunity to hear from one of the world’s mostcreative advertising giants Saatchi & Saatchi. AndrzejMoyseowicz, Strategy and Innovation Director for Europe,Middle East and Africa, Saatchi & Saatchi. He will berevealing how the power of creativity can help travelbrands and businesses rise above the current businessuncertainties.Speaker: Andrzej Moyseowicz, Strategy and InnovationDirector for Europe, Middle East and Africa, Saatchi &Saatchi, Saatchi & SaatchiAF750 - Meridian Club Lounge (North Hall)13.00 – 13.30 Facebook - Where does it go from here?WTM Social Travel Market in partnership with Gogobotand Siren CommunicationsWith almost one billion users, Facebook is the preeminentsocial network – but how can travel and tourismcompanies make it work for them? We hear from a hotelgroup that is pushing the boundaries on how to use FB,as well as from FB itself on advertising and the latestfeatures for brands. We also ask whether the recent IPOand admission of fake users means a corner has beenturned.Chair: Mark Frary, Co-Founder, WTM Social Travel Marketand Travel Perspective (www.travelperspective.co.uk)Speaker: Alfonso Gimenez, Marketing Director Europe,Fiesta Hotel Group and Neasa Costin, FacebookTT370 - Technology Presentation Theatre13.00 – 13.10 TravelSim – TT235Presentation: How does TravelSim work? Why becomea TravelSim distributor? How TravelSim can increase yourcustomers' loyalty? How to become a distributor?Speaker: Olga Knjazeva, TravelSim ProductSpecialist13.30 – 14.15 WTM Talk Business with Martin GlennMartin Glenn who was appointed CEO of Birds Eye IgloGroup in 2006, is accredited as the man who gave thefrozen food industry a good shake-up.His business strategy of introducing more innovation intothe company and the Birds Eye ranges, cutting costsand dropping under-performing products producingremarkable results are a valuable insight for the traveland tourism industry.Speaker: Martin Glenn, CEO, Birdseye Iglo GroupAF750 - Meridian Club Lounge (North Hall)13.30 – 14.30 Greek National Tourism Organisation – EM1000Cooking Show – Gourmet Touring61