WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012THURSDAY 8 NOVEMBER12.00 – 13.00 Whitepaper: Best Practice in Travel BloggingWorld Travel Market and Travel Bloggers Unite present abest practice in travel blogging, highlighting commercialsuccess and blogger collaborations between someof the most prominent experts and fi gures from withinthe travel blogging industry including the founders ofTraveldudes and Velvet EscapesChair: Oliver Gradwell, Founder + Director, TravelBloggers UnitePress Centre, Platinum Suite 5 & 6, Level 212.30 – 13.30 Are tourists paying enough for entrance to the world’snatural and cultural heritage?Sponsored by BBC World NewsAre tourists paying enough for entrance to the world'snatural and cultural heritage? The world’s natural culturalmonuments and museums are vital resources for thetourism industry, as more and more people travel andvisit these cultural sites.How are these natural and cultural heritage sites tosurvive the onslaught? What can the industry do to helpconserve out world heritage?Chair: Dr Simon Woodward, ICRT , Leeds MetropolitanUniversitySpeakers: Hetty Byrne, AONB Sustainable Tourism Offi cer,Forest of Bowland, Kath Bateman, Director, Càlédöñiâ,Languages - Culture - Adventure and Ruth Kirk,Fundraising Manager, Nurture LakelandSouth Gallery Rooms 19 & 2012.30 – 13.30 The Future is Halal – The rise of the affluent Muslim travellerMuslims are predicted to make up almost one in three ofthe world's population by 2025, and increasing numbersof well-heeled, well-educated Muslims are alreadyseeking out goods and services that meet their religiousneeds - not only at home, but also when they travel.A recent US based consultancy that tracks the Muslimlifestyle market, found that Muslims spent about 102bneuros (£85bn, $126bn) during their travels last year. In2020 the corresponding fi gure is reckoned to reach156bn euros (£122bn, $192bn). This session providesa detailed context to the emergence of a new andgrowing consumer group, The Global Urban Muslim.Where are they located? What are they looking for?What do they avoid? How can you best serve them?Chair: Navid Akhtar, UK Writer Broadcaster - Islamic/HalalIndustry Expert, BBC JournalistSouth Gallery Rooms 21 & 2260