WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012WEDNESDAY 7 NOVEMBER WTM WRTD DAY13.00 – 13.20 Prom Peru Agent Training Seminar – LA300Social Responsibility will examine volunteer andconservation projects13.00 – 15.00 East African Community Ministers of TourismEast African Community Ministers of Tourism declare ajoint stand on combating terrorism in East Africa.Speakers: Ministers of Tourism from Kenya, Rwanda,Burundi, Uganda and Tanzania.North Gallery Room 1013.10 - 13.45 Getting content into the traveller’s hand: mobile trendsWTM Social Travel Market in partnership with Gogobotand Siren CommunicationsChair: Mark Frary, Co-Founder, WTM Social Travel Marketand Travel Perspective (www.travelperspective.co.uk)Speaker: Kelly Lees, Gogobot, Kevin May, Tnooz andJustin Cooke, CEO, PossibleSouth Gallery Rooms 23 - 2613.30 - 14.15 Travel Marketing is Dead – New Standards in SocialMarketing and MobileOrganised by Bynd - Addictive SoftwareTraditional methods of print and digital marketingare important elements of the marketing mix, but areincreasingly missing the mark with today's digitallysavvy and connected customer. This master class leadsthe audience through the myriad social and mobilemarketing strategies available to brands today.Chair: Jay Ganaden, Chief Marketing Offi cer and Designlead, ByndTT370 - Technology Presentation Theatre13.30 – 14.30 Greek National Tourism Organisation – EM1000Cooking Show – Gourmet Touring13.50 - 14.20 What jobs are there in social media for 2013?You're a student and know your SM. You also know a littleabout coding, creating a website and marketing. Asidefrom that, you love travel, can maybe write and knowwhere to put an apostrophe. You’re a star - but whereshould you be looking to make a mark in 2013 whenthere are no jobs?Chair: Mark Frary, Co-Founder, WTM Social Travel Marketand Travel Perspective (www.travelperspective.co.uk)Speakers: Jason Geall, Managing Director, The StudentRoom and Joanna Matloka, 77 AgencySouth Gallery Rooms 23 - 2645