WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012WEDNESDAY 7 NOVEMBER WTM WRTD DAY15.30 – 15.35 Euromonitor – WTM Sports Official Programme SponsormessageChair: Mark McFarlane, Commercial Director, EurosportPlatinum Suite 415.35 – 16.30 Optimising the Tourism Benefits of Major Events for HostNations: overcoming marketing constraints – a call for anew approach by Rights HoldersSponsored by EurosportTourism is usually cited as a major gain for Host Nationsof major international Events. But what should the rightsholders (like IOC, FIFA, F1 etc) be doing to help deliverthe potential tourism benefi ts?The panel will speak about:Chair: Ken Robinson – introduction: Summary of the legalconstraints imposed by rights holders (using the IOCexample and with reference to London 2012 Games),and the limitations faced by the tourism industry. Theobjective: to develop a charter under which Events rightsholders would recognise and support the role of thetourism industry of the Host Nation and City, to help themdeliver tourism services to all event attendees. Keynote:Michael R Payne, former Marketing Director IOC andStrategic Adviser to Broadcast and Media, Governmentsand International Sports Events, Companies andCorporations: The evolving requirements andexpectations of rights holders of global events (such asthe IOC, F1, FIFA), sponsorship exclusivity requirementsand marketing realities for the future. Sandie Dawe,CEO Visit Britain – examples following the 2012 LondonOlympic Games, of Host Nation tourist board andtourism industry constraints, and what could be done tobetter deliver tourism services for major event. MicheleMcKenzie – President, Canadian Tourism Commission- gives examples from the Vancouver Winter Games.Geoffrey Lipman, President ICTP - exploring aspects ofthe proposed charter and improved arrangements tobetter integrate the tourism industry, and support majorevents.Press Centre, Platinum Suite 3, Level 3integrate the tourism industry, and support majorevents.52