<strong>WTM</strong>. <strong>Media</strong> <strong>Diary</strong> <strong>of</strong> <strong>Events</strong> 2012WEDNESDAY 7 NOVEMBER <strong>WTM</strong> WRTD DAY16.30 - 17.30 Latest Tech TrendsOrganised by Genesys - Consultants in <strong>Travel</strong> Technology& E-Commerce SolutionsAttend this seminar and learn about the latest consumerand travel technology trends that will be affectingyou and your customers. The entire travel and tourismindustry is driven by its technology. Global distributionsystems, CRSs, the web, mobile, social media and moreall come together to create a complex technologicalinfrastructure.The travel industry communicates and shares productthrough this. Consumers fi nd out about our productsand make that all important purchase via the sameinfrastructure. But technology changes fast.Today’s latest device might be tomorrow’s dinosaur.A system that has served your organisation for yearsmight be in danger <strong>of</strong> becoming hopelessly outdated.Whatever the tech - social media, mobile, travel systems– you cannot afford to get left behind.Chair: Paul Richer, Senior Partner Genesys, The <strong>Travel</strong>Technology ConsultancyPress Centre, Platinum Suite 3, Level 316.30 – 17.15 How to get to know your customer and harness thatknowledge to the best effectOrganised by MailzuluThis is a very important topic and a key trend that wehave identifi ed in email marketing. Through effectivetargeting and segmentation, businesses in the travelsector are able to increase revenues through improvedcontact engagement. Understanding a customer’sneeds, spending habits, and preferences allows abusiness to effectively communicate the right type <strong>of</strong>content and convert emails to sales.Chair: Renato Vitolo, Director, MailzuluTT370 - Technology Presentation Theatre16.30 – 18.00 China Outbound Workshop - Niche <strong>Market</strong>s - OnlineTrainings and Quality Labels - Social <strong>Media</strong> <strong>Market</strong>ingThe Chinese outbound market <strong>of</strong>fers businessopportunities not only to the main destinations andattractions, but increasingly also to niche marketproducts, services and destinations. The workshop <strong>of</strong>ferspractical advise how to establish specialised <strong>of</strong>fers in theChinese market step by step: understanding the specifi cdemands, developing successful niche products,training staff, gaining visibility through specialised qualitylabels, creating a prestigious brand through socialmedia marketing.Speakers: Pr<strong>of</strong>essor Dr Wolfgang Georg Arlt, Director,COTRI China Outbound Tourism Research Institute(Germany/China), Jens Thraenhart, President DragonTrail Interactive (China), Ian Pack, CEO COTA ChinaOutbound Tourism Academy (UK), Alice Rossetto, OwnerRossetto Solutions (Italy)South Gallery Room 1754
<strong>WTM</strong>. <strong>Media</strong> <strong>Diary</strong> <strong>of</strong> <strong>Events</strong> 2012WEDNESDAY 7 NOVEMBER <strong>WTM</strong> WRTD DAY16.30 – 18.00 Tourism KwaZulu-Natal – AF500Join Tourism KwaZulu-Natal for a bunny chow.16.30 – 18.00 Uganda Tourism Board – AF680Uganda the Pearl <strong>of</strong> Africa for 50 years. Pressreception.17.10 – 17.20 <strong>Travel</strong>Sim – TT235Presentation: How does <strong>Travel</strong>Sim work? Why becomea <strong>Travel</strong>Sim distributor? How <strong>Travel</strong>Sim can increase yourcustomers' loyalty? How to become a distributor?Speaker: Olga Knjazeva, <strong>Travel</strong>Sim ProductSpecialist17.00 – 18.00 Kenya Tourist Board – AF250Dawa Hour press reception.17.00 – 18.00 Camino del Apu Ausangate “Andean Lodges”Responsible Rural Community Tourism. – LA300Successful experience in Responsible Rural CommunityTourism in Cusco, Peru.17.00 - 18.30 <strong>WTM</strong> WRTD Networking ReceptionSponsored by BBC <strong>World</strong> NewsAn unrivalled chance to meet and share views onresponsible tourism with experts and those who are newto responsible tourism or are considering responsibletourism activity within their business for the fi rst time.Press Centre, Platinum Suite 1, Level 317.30 Caribbean Exhibitor Area – CACaribbean party.55