WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012THURSDAY 8 NOVEMBER12.00 – 12.10 TravelSim – TT235Presentation: How does TravelSim work? Why becomea TravelSim distributor? How TravelSim can increase yourcustomers' loyalty? How to become a distributor?Speaker: Olga Knjazeva, TravelSim ProductSpecialist12.00 – 12.45 WTM Talk Business with Carolyn McCall OBEAs part of the WTM Talk Business Series, John Stricklandtalks with Carolyn McCall OBE, CEO of easyJet aboutlife in the airline industry since she joined over 23 yearsago. What have been the toughest challenges she'sfaced, how has she steered the company to increasedprofi tability and changed its customer focus?Chair: John Strickland, Director, JLS ConsultingSpeaker: Carolyn McCall OBE, Chief Executive Offi cer,easyJetAF750 - Meridian Club Lounge (North Hall)12.00 – 15.00 WTM Advice ClinicsExperts will each provide 15-minute one-to-one sessionsof advice on their sector. Booking essential.Speakers: Alan Kersley, Travel Technology Connections,Ann Corrigan FIH , Managing Director, HospitalityAssured, Brian Seaman, Access Advisor, Tourism for AllUK, Darren Cooper, Senior Consultant, Out Now Global,Harold Goodwin, Professor of Responsible TourismManagement, Leeds Metropolitan University, JessicaLearmond-Criqui, Solicitor - specialist in employmentand business immigration, Learmond Criqui Sokel LLP,John Strickland, Director, JLS Consulting, Oliver Gradwell,Founder + Director, Travel Bloggers Unite, Peter DavisKrahenbuhl, Principal, Sustainable Travel Consulting andXavier Font, ICRTMain Boulevard Area - Near Hall Entrance 1012.00 – 12.30 Spain - Marketing in the time of nadaWTM Social Travel Market in partnership with Gogobotand Siren CommunicationsIt’s no surprise that the budget of the Spanish TouristOffi ce has been cut. And cut again. Happily, thiscoincides with a shift in thinking – away from thenumbers game of Facebook and more to the quality ofthe individual. The head of the Spanish NTO in the UK,Enrique Ruiz de Lera, explains how they are thinking toattract the ‘right’ people to Spain in 2013 using socialmedia and no money.Chair: Steve Keenan, Co-Founder, WTM Social TravelMarket and Travel Perspective (www.travelperspective.co.uk)Speaker: Enrique Ruiz de Lera, Head of, Spanish TouristOffi ce, UK and IrelandEM850 - Turkish Culture & Tourism Offi ce59