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WTM Media Diary of Events Brochure - World Travel Market

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<strong>WTM</strong>. <strong>Media</strong> <strong>Diary</strong> <strong>of</strong> <strong>Events</strong> 2012WEDNESDAY 7 NOVEMBER <strong>WTM</strong> WRTD DAY10.30 – 11.15 The digital destination marketing revolution will betelevisedRich content, including high defi nition video, willbecome an increasing part <strong>of</strong> the immersive experiencedestination websites will need to <strong>of</strong>fer to make sure theyare getting share <strong>of</strong> voice in an increasingly competitivedigital marketplace. Oliver Turnbull, founder <strong>of</strong> IncitePeople, discusses what challenges this presents todestinations and <strong>of</strong>fers a vision <strong>of</strong> what the destinationwebsite <strong>of</strong> the future will look like via a particular casestudy on Antigua and Barbuda.Chair: Lee Hayhurst, Head <strong>of</strong> News, <strong>Travel</strong> Weekly GroupUKSpeaker: Oliver Turnbull, Founder, Incite PeopleTT370 - Technology Presentation Theatre10.45 – 11.15 Is Foursquare an irrelevance - or the biggest thing in<strong>Travel</strong>?The check-in app has been around for three years andlast year snapped up Gowalla, before promptly shuttingit down. Meanwhile, Google Places was canned in itsdrive to develop Google+.But is foursquare going to be what it promises – the <strong>Travel</strong>cornerstone <strong>of</strong> all things GPS, content and social, withmore fresh and live content than a dozen travel plannersites put together? Or is it a business app for free c<strong>of</strong>fee,group discounts (AmEx) and local business updates -and not a travel-focussed business at all?Chair: Mark Frary, Co-Founder, <strong>WTM</strong> Social <strong>Travel</strong> <strong>Market</strong>and <strong>Travel</strong> Perspective (www.travelperspective.co.uk)Speaker: Omid Ashtari, Director, Business DevelopmentEurope, Foursquare UKSouth Gallery Rooms 23 - 2610.45 – 12.00 What do guests expect today, how do the hotels respondto it?Organised by Healing Hotels <strong>of</strong> the <strong>World</strong>This session will include new fi gures and stats resultingfrom 2012 about the global trends and the spa market.Furthermore it will feature new trends regarding thewellbeing needs <strong>of</strong> the spa traveller and how the hotelsrespond to that.Chair: Anne Biging, Managing Director, Healing Hotels <strong>of</strong>the <strong>World</strong>South Gallery Room 2011.00 – 11.20 Prom Peru Agent Training Seminar – LA300Celebrate in Peru will cover some <strong>of</strong> Peru’s 3,000festivals.39

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