WTM Media Diary of Events Brochure - World Travel Market

WTM. Media Diary of Events 2012WEDNESDAY 7 NOVEMBER WTM WRTD DAY14.30 – 15.30 How to sort bloggers from blaggersThey're coming in droves: bored professionals, mums withitchy feet and young blades with a yearning to travel.And self-publishing is the panacea accelerating thecharge of the amateur brigade keen to travel the world.But many don't even have a blog, let alone any provenability to research, fact-check or write. So how is thetravel industry supposed to sift the good from the badand downright ugly? What’s worked so far, what hasn’t– and is it down to legwork, or will technology be theanswer?Chair: Mark Frary, Co-Founder, WTM Social Travel Marketand Travel Perspective (www.travelperspective.co.uk)Speakers: Rick Calvert, CEO, TBex and Ayngelina Brogan,Bacon is MagicSouth Gallery Rooms 23 - 2614.30 – 15.15 TripAdvisor for Destinations: Your Global Travel PartnerOrganised by TripAdvisorChair: Sarah Mathews, DMO Sales Manager, TripAdvisorTT370 - Technology Presentation Theatre15.00 – 16.00 The View from The Shard – L315Senior level briefi ngs about The View from The Shard,London’s highest visitor attraction at the top of The Shard– the city’s newest landmark and Western Europe’s Tallestbuilding. The View from the Shard, opens on 1 February2013. Briefi ngs will explore the creation of the RenzoPiano designed building, the particular features of theattraction and the unique visitor experience. Briefi ngswill be followed by media question and answers.Speakers: Anders Nyberg, CEO, The View from TheShard, Ana Araque, Travel Trade Marketing Manager,The View from the Shard, William Matthews, ProjectArchitect, Renzo Piano Building Workshop andRepresentatives from Event Communications - theattraction's designers.15.15 – 16.15 COTTM – New Chinese international tourists demandbetter servicesCOTRI China Outbound Tourism Research Institute(Germany/China) presents innovative ways to welcomemore satisfi ed Chinese international visitors beyond themass-market package tours.Speaker: Professor Dr Wolfgang Georg Arlt, Director,COTRISouth Gallery Room 1749