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PKF Hotel Market Demand and Financial Analysis - DIA Business ...

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The Westin Denver International Airport<strong>Hotel</strong> <strong>Market</strong> <strong>Analysis</strong>remain at 70 percent due to the increase in annual supply. This stabilizedoccupancy level is in line with the average annual occupancy level of thecompetitive market achieved over the past five years. It should be noted that whilethe identified competitive market occupancy may exceed or fall below 70 percent inany specific year, our projection of a stabilized occupancy of 70 percent representsthe most likely level of performance of the market over our 10-year projectionperiod.F. IN-TERMINAL LODGING MARKET OVERVIEWIn our review of the proposed Subject as an in-terminal hotel, we have alsoperformed an analysis of other in-terminal hotels located at the major airportsthroughout the U.S. <strong>and</strong> Canada. <strong>Hotel</strong>s that are physically attached to a majorU.S. airport, classified as “in-terminal” hotels, are relatively rare in the United States,but we have identified all of these hotels throughout the U.S. <strong>and</strong> Canada. Thesehotels represent nationally affiliated, luxury <strong>and</strong> upper upscale chain hotels, many ofwhich are more than 20 years old. Presented in the table on the following page is asummary of in-terminal hotels, which include ten hotels in the U.S. <strong>and</strong> two inCanada. Also included in this table is the year-end 2011 total passenger volume foreach of the hotels. As noted, there are a total of 5,319 guestrooms amongst these12 in-terminal hotels.IV-34

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