PKF Hotel Market Demand and Financial Analysis - DIA Business ...

The Westin Denver International HotelProperty Descriptionmetropolitan areas of Grand Junction and Denver via a route through the RockyMountains; it is an east-west thoroughfare. In eastern Colorado, I-70 crosses theGreat Plains, connecting Denver with metropolitan areas in Kansas and Missouri.To reach the proposed Subject by automobile from the west, one would travel easton I-70 and take a slight right onto Pena Boulevard. After traveling approximately12 miles, Pena Boulevard leads directly to DIA. It is anticipated that there will be anexit ramp leading directly to the entrance point of the proposed Subject uponcompletion of the overall development.The main vehicular access point to the hotel will be on the west side of thedevelopment on Level 1. This access point will be covered by a porte-cochere.Guests will have the option of valet parking or self-parking. The proposed Subjectwill be connected to the main terminal. As such, arriving passengers on the RTDrail line will be able to access the hotel via elevators and escalators at the south endof the airport. With RTD access, it is anticipated that a majority of overnight guestswill not arrive via a car.Overall, the location of the site is ranked “excellent,” as outlined in the followingtable.AccessibilityVisibilityProximity to DemandLong-term Strategic PotentialSite AnalysisExcellent Very Good Good Fair PoorXXXXC. PLANNED IMPROVEMENTS DESCRIPTIONAs discussed, we have been provided with a preliminary development program forthe proposed Subject. While site work has commenced on the overall terminalproject, there are still minor changes occurring to the hotel development program.Our description of the improvements is based on this development program, whichis, therefore, subject to modification.III-4