PKF Hotel Market Demand and Financial Analysis - DIA Business ...

The Westin Denver International AirportArea Reviewmaintains 65,000 square feet of meeting space contained in 46 rooms. In addition,the center features 46,250 square feet of registration space. Below the ground flooris a 35,000 square foot sunken ballroom that is divisible and features 30-foot ceilingheights.With limited square footage of exhibition space relative to other major urbandestinations, the Colorado Convention Center accommodates primarily regionalcorporate and association groups. Through year-end 2012, there are 438 definiteevents that have generated approximately 585,000 room nights throughout theDenver area. The City of Denver is a popular destination for groups due to itscentral location within the U.S. For this reason, the proposed Subject withapproximately 29,000 square feet of meeting space is expected to benefit greatlyfrom group traffic that originates from both east and west coasts. While theproposed Subject is not anticipated to compete with the downtown market forconventions, it will certainly benefit from compression from the downtown marketwith the ease of commuting via the RTD rail line.8. TourismTourism is a strong component of the Denver MSA economy. Denver is 20 mileseast of the Rocky Mountain region, the gateway to some of the world’s mostrenowned national parks and ski resorts, as well as nationally acclaimed sportscenters and tourist attractions. Visitors to the Denver area enjoy a wide variety ofentertainment and recreational activities. Attractions in Denver include: Six FlagsElitch Gardens Theme Park; Heritage Square; Water World; Colorado’s OceanJourney; the fossils of Dinosaur Ridge; and, a network of beer breweries.The Denver Performing Arts Complex is the second largest such center in thenation, after Lincoln Center in New York. Sporting activities, including river running,hiking, and mountain biking, are popular among Denver tourists due to the sunnyclimate and extensive park system in the area. Denver is also home to professionalsports teams, including the NFL Broncos, NBA Nuggets, major league baseballRockies, and the NHL Avalanche. The following table highlights some of the topDenver attractions.II-15