student feedback and leadership - Office for Learning and Teaching

Part B: Building Leadership Capacity - BUS: School of Economics, Finance & Marketing ART Report8.3 Background and Project FocusWhat courses were the subject of this project? Give total student numbersand breakdown how it was taught at the start of the project. Include anyother relevant information about the profile of the students and the contextof delivery.Within the Business College, all undergraduate students, regardless of theparticular program in which they are enrolled (i.e. Bachelor of Business(Accounting), Bachelor of Business (Marketing), Bachelor of Business(Information Systems) etc…) undertake eight Common Core coursesin addition to the courses required to complete their specific degree.Our project focused on the student experience in the four Common Corecourses delivered by our School, three of which are generally undertakenin a student’s first year. The courses of interest are MKTG1025 MarketingPrinciples, ECON1030 Business Statistics, ECON1010 Macroeconomics 1and ECON1020 Prices and Markets. This project focused specifically on theonshore delivery of these courses; however it should be noted that they areoffered in many offshore locations including Singapore, Malaysia, Hong Kong,Shanghai and Vietnam.As mentioned, students who undertake these courses in Melbourne are fromall business disciplines. In addition, there are a number of students enrolledfrom programs external to the Business College for which these are eithera required part of their program or are undertaken as an elective. Each of thesecourses is delivered to approximately1200-1500 Melbourne-based studentsper year. The delivery mode generally includes a two hour lecture of 300-500students and a two hour demonstration lecture/feedback session of 80-120devoted to undertaking exercises designed to explore and apply conceptsdiscussed in the lecture. The exception is Marketing Principles, which isdelivered via a two hour lecture and a one hour tutorial (class sizes are thesame as the other courses). Given the student numbers, the largest lecturescannot be held in the Business building (building 108) and primarily are held inthe Capitol Theatre and the Casey Plaza Theatre. Each course is managed bya Course Coordinator, who generally coordinates all locations, and is deliveredby a team of lecturers and tutors. Staff numbers allocated to each courseranges from 2 – 6 people per semester and includes both full time andsessional staff.Given the scope of these courses and their importance to each of theBusiness College’s undergraduate offerings, there has been ongoing coursedevelopment and trial of a number of initiatives in the past to improve thestudent experience including: reviews of course content, the integrationof technology and the introduction of various forms of student support.The following provides a brief description of each course:MKTG1025 – Marketing PrinciplesMarketing Principles is an introductory marketing course aimed at studentscommencing the Bachelor of Business (Marketing) or students from othercourses who have not previously studied marketing. MKTG1025 is a corecourse for the Bachelor of Business (Marketing). MKTG1025 may bePage 89