Uster Technologies Ltd | Annual Report 2009 Uster Technologies ...

Customer BaseThe intangible asset “customer base” represents the estimated value of the customers of the Uster Group.Uster enjoys a strong customer loyalty and appreciation in approximately 75 countries. Technical training,product performance, trusted measurement and long living products as well as after-sales services producehigh customer retention and loyalty. Its useful life of 20 years (remaining amortization period 17 years)was reviewed during the fourth quarter of 2009 and was confirmed.TrademarkUster products are used as standard references for quality control in the global textile industry. USTER ®STATISTICS are used throughout the industry as the base benchmarks for the trading of textile products atassured levels of quality across global markets. The USTER ® STATISTICS are perceived as industry standardall over the world.The USTERIZED ® concept (as seal of quality for yarns tested and cleared with USTER ® products) is increasinglyused by well-known consumer companies to assure a consistent level of quality in support of their ownbranded products.Due to the brand awareness and the excellent reputation of the brand “USTER ® ”, this intangible asset isconsidered to have an indefinite useful life.TechnologyThe intangible asset technology summarizes the estimated value of the intellectual property of the Group, i. e.patents and designs which are registered in the name of Uster Technologies Ltd, Switzerland. These intellectualproperty rights refer to all the different processes, instruments and machines which have been developedby the Group through the course of the years. A welldefined policy protects the intellectual property in themarkets relevant to the business. The Technologies useful life of 10 years (remaining amortization period 7 years)was reviewed during the fourth quarter of 2009 and was confirmed.USTER ® STATISTICSUster provides a service to the textile industry by collecting data from thousands of samples of fiber and yarnfrom its customers around the world. The Company produces a database, USTER ® STATISTICS, of performancedata against the historic population of quality metrics and makes the results freely available to the industry.USTER ® STATISTICS was established in 1957 and looks back on more than 50 years of fiber and yarn qualitymeasurement. It is perceived as industry standard all over the world. The USTER ® STATISTICS’ useful life of25 years (remaining amortization period 22 years) was reviewed during the fourth quarter of 2009 and wasconfirmed.Uster Group – Notes to the Consolidated Financial Statements 2009 79