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SAF-HOLLAND

SAF-HOLLAND - More.de AG

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1. Strong and Defendable Market Position –<br />

High Relative Value of Products and End-User Specification<br />

<strong>SAF</strong>-<strong>HOLLAND</strong>’s Core Products Typically Comprise up to 40% of the Value in a Standard Trailer<br />

Axle Systems<br />

Kingpins<br />

Landing Gear<br />

Other<br />

Includes axle systems, brake systems,<br />

bearings and hub units and<br />

suspension systems<br />

% Trailer Value Contribution<br />

Includes liftgates, bumpers and<br />

cargo control products<br />

30% - 40% 2% - 4% 10% - 20%<br />

Axle Systems – Up to 80% of Purchasing Decisions Specified by End-User<br />

Brands representing superior<br />

product performance and<br />

aftermarket service<br />

Customer feedback on preferences<br />

Pull<br />

Pull<br />

Sales OEM<br />

Sales End Users<br />

Superior products reflect preferences<br />

12 <strong>SAF</strong>-<strong>HOLLAND</strong> CMD Updated 7 January 2008

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