Research Journal of Economics & Business Studies - RJEBS - The ...
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CSR initiatives <strong>of</strong> companies should depend upon their business size and pr<strong>of</strong>ile. In other words, the<br />
bigger the company, the bigger is its CSR program.<br />
Lack <strong>of</strong> Consensus on Implementing CSR Issues: <strong>The</strong>re is a lack <strong>of</strong> consensus amongst local<br />
agencies regarding CSR projects. This lack <strong>of</strong> consensus <strong>of</strong>ten results in duplication <strong>of</strong> activities by<br />
corporate houses in areas <strong>of</strong> their intervention. This results in a competitive spirit between local<br />
implementing agencies rather than building collaborative approaches on issues. This factor limits<br />
company’s abilities to undertake impact assessment <strong>of</strong> their initiatives from time to time.<br />
CORPORATE SOCIAL RESPONSIBILITY IN INDIA<br />
India has a large public sector with several huge corporations and companies operating in various<br />
sectors like petroleum, heavy industries, aviation, mining, steel, equipment manufacturing and<br />
shipping. <strong>The</strong> Indian public sector has had a long tradition <strong>of</strong> corporate social responsibility and the<br />
initiatives <strong>of</strong> corporations like the Oil and Natural Gas Corporation Ltd. (ONGC), Steel Authority <strong>of</strong><br />
India Ltd (SAIL) and Gas Authority <strong>of</strong> India Ltd. (GAIL) have played an important role in the<br />
development <strong>of</strong> several backward regions <strong>of</strong> the country. Indian Airlines and Bharat Heavy Electronics<br />
Ltd (BHEL) have been widely acclaimed for their disaster management efforts. <strong>The</strong> National Mineral<br />
Development Corporation Ltd. (NMDC) has contributed a lot in building infrastructure like school<br />
buildings, roads, Anganwadi buildings and also providing ambulance and medical facilities in and<br />
around its operational area. Although CPSEs have started giving attention towards their social<br />
responsibility, the private sector has to go a long way in coming up to the expectations in the area <strong>of</strong><br />
social responsibility.<br />
Indian companies following CSR<br />
Steel Authority <strong>of</strong> India Limited (SAIL): SAIL is the largest steel maker <strong>of</strong> India and amongst the<br />
top public sector enterprises in terms <strong>of</strong> turnover with the prestigious status <strong>of</strong> ‘Maharatna’. With this<br />
comes the responsibility <strong>of</strong> being a catalyst for positive change. Apart from the business <strong>of</strong><br />
manufacturing steel, the objective <strong>of</strong> the company is to conduct business in ways that produce social,<br />
environmental and economic benefits to the communities in which it operates. One <strong>of</strong> SAIL’s Core<br />
Values – Concern for People – also reflects the company’s commitment towards society at large,<br />
which it endeavors to fulfill through wide-ranging and diversified initiatives and activities under<br />
Corporate Social Responsibility (CSR).For SAIL, CSR was an integral part <strong>of</strong> its operations ever since<br />
the establishment <strong>of</strong> its production units in remote locations <strong>of</strong> the country since the early 1950s.<br />
Tata Steel: Tata Steel’s CSR initiatives have been recognized with many awards. Since 2006, the<br />
company has showcased an exceptional track record <strong>of</strong> receiving this coveted award initiated by the<br />
CII-ITC Centre <strong>of</strong> Excellence for Sustainable Development. Recently the Company has received the<br />
CNBC Asia’s Corporate Social Responsibility Award at CNBC-TV 18 India <strong>Business</strong> Leader Awards<br />
(IBLA) and the corporate social responsibility award at the seventh edition <strong>of</strong> NDTV Pr<strong>of</strong>it <strong>Business</strong><br />
Leadership Awards. In addition to this, Tata Steel has been recognized by other prestigious awards like<br />
Safety and Health Excellence Recognition Award 2010 by the World Steel Association, was adjudged<br />
as the winner in ‘Corporate Social Responsibility’ at the Procurement Leaders Forum- 2011 and<br />
honored with the ‘Rashtriya Khel Protsahan Puruskar’ for the second consecutive year in 2010. Other<br />
esteemed awards include the CSR Excellence Award 2010 by ASSOCHAM, National CSR Committee<br />
and CSR Organizing Committee; the <strong>Business</strong> world-FICCI-SEDF Corporate Social Responsibility<br />
Award 2009; the Best Corporate Social Responsibility Practice Award at the 6th Social and Corporate<br />
Governance Awards 2010 by the Bombay Stock Exchange.<br />
Dabur: Dabur’s CSR initiatives are driven through Sustainable Development Society or SUNDESH,<br />
an outcome <strong>of</strong> the vision <strong>of</strong> Dabur India Ltd founder Dr. S.K Burman. Sustainable Development<br />
www.theinternationaljournal.org > <strong>RJEBS</strong>: Volume: 02, Number: 06, April-2013 Page 108