Research Journal of Economics & Business Studies - RJEBS - The ...

More documents

Recommendations

Info

Table of Contents Articles STUDY ON SHOPPING STYLES OF YOUNG SHOPPERS A study with reference to young shoppers in Kerala Dheenadhayalu Sudharani, Balamurugan R N, Hari sundar G Ram Blue Ocean Strategy and the dynamic nature of business strategies: an empirical study conducted on the renewable and telecommunication sector of Bangladesh. Md. Irfanuzzaman Khan, Tahjib Shamsuddin Kolpo Comparative Scenario of Higher Education: Impact on Human Development in Bangladesh Abu Zafar Ahmed Mukul, Sabrina Hoque Chowdhuary, Md. Arafat Rahman Prepaid Visa Debit Cards of United Bank Limited Rukhsar Ahmed, Imam ud Din WTO: Trade and Environment-The two Notions Kalpana Agrawal PUBLIC DISTRIBUTION SYSTEM AND ITS SERVICE QUALITY Ramesh Kumar S INTEGRATING SUSTAINABILITY IN BUSINESS AND MANAGEMENT EDUCATION - A HOLISTIC APPROACH Vasanth R Kiran, Prof. Sahana Madan Is Real Estate Business the way to go in East Africa? A strategic analysis of Uganda National Housing Construction Company Limited (UNHCC) Nicholas khatotoh Makayi, Dr. Laaria Mingaine A Comparative Study of Gross NPA of Old Private Sector Banks & Nationalized Banks Tanmaya kumar pradhan A Comparative study of trends of Bank wise Non-Performing Assets in Public Sector Banks and Private Sector Banks Tanmaya kumar pradhan Case Studies AN EVALUATION OF MGNREGP OF ARIYALUR DISTRICT Govindarajan Vedanthadesikan, Packiyam Arokiasamy A Case Study of “McDonald’s India”with reference to Bangalore City Dr. Y. Poornima ZONE OF TOLERENCE FOR THE BANKS: EXPLORING THE SERVICE QUALITY ATTRIBUTES TO BE IMPROVED veerabhadrappa mallikarjunappa Havinal, Jayanna Sirigere
Study on Shopping Styles Of Young Shoppers A Study With Reference To Young Shoppers In Kerala Dr.Dheenadhayalu Sudharani Professor- Marketing PSG Institute of Management Coimbatore & Hari Sundar Govindaram Associate Professor Department of Management Studies Sree Narayana Gurukulam College of Engineering, Kolenchery, Kerala & Rengasamy Natarajan Balamurugan Assistant Professor PSG Institute of Management, Coimbatore Abstract Organized retailing is changing the whole concept of shopping, creating a radical shift in consumer buying behavior. In such a scenario, understanding consumer’s shopping styles and preferences is considered to be very crucial in order to succeed in selling a product or service. Consumer shopping styles is a major area of concern for marketers as it provides the advantage of aligning the sales techniques with the buying style, which improves the chances of converting more prospects to paying customers. Today, the market is driven by the changing consumption patterns and aspirations of the youth. Young consumers show more consumer confidence, are active and spend more than they save. They represent a powerful new consumer force and shape the trends that affect the modern retail sector. Moreover, there exists considerable difference in the shopping styles exhibited by urban, semi-urban and rural consumers. The purpose of this study was to investigate the difference in shopping styles of young urban and semi-urban consumers in Kerala, India and to analyze the consumer shopping styles across different demographic variables. Data for this study were collected from 220 students in Kerala, who frequently shop from modern retail outlets. The study revealed that there exist statistically significant differences in the shopping styles of urban and semi-urban consumers. The consumer shopping styles also vary across demographic variables. This study will help marketers to understand the young shoppers in terms of their shopping styles and to adapt and improve their marketing campaigns as well as strategies to penetrate more into the market. Key words: Consumer shopping styles, Consumer Style Inventory (CSI), Young shoppers. 1. INTRODUCTION Organized retailing is changing the whole concept of shopping, creating a radical shift in consumer buying behaviour. In such a scenario, understanding customer’s shopping/decision making styles is considered to be very crucial in order to succeed in selling a product or service (Rosen. J and Turano. A. M, 2003). Consumers exhibit different styles while shopping. Some may prefer to have a shopping list in hand and others may browse the aisles and buy whatever catches their eye. People respond to a sales call in many different ways. Some people are more instinctive decision makers. They respond well to a presentation and are willing to take action straight away. Other people may leave decision making to the very last minute because it may not be a priority for them right at that moment. Being able to understand the varying dimensions of consumer shopping styles provide marketers the ad- www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 08, June-2013 Page 1
Page 4 and 5: vantage of aligning the sales techn
Page 6 and 7: 4. RESULTS AND DISCUSSION 4.1 DEMOG
Page 8 and 9: level. Young consumers who fall in
Page 10 and 11: 13. Hiu A, Siu N, Wang C, Chang L.
Page 12 and 13: asic information about the MGNREGA.
Page 14 and 15: The MGNREG act rightly pointed out
Page 16 and 17: H.S.C 01 (5.26) 02 (6.45) 01 (6.25)
Page 18 and 19: H.S.C 03 - 02 - 02 - 7 - 07 (4.66)
Page 20 and 21: Blue Ocean Strategy and the dynamic
Page 22 and 23: The market positioning concept was
Page 24 and 25: Figure 1 The Value Innovation Proce
Page 26 and 27: The “dynamic strategy” model is
Page 28 and 29: Importance of technology, innovatio
Page 30 and 31: 4.6 Question: Do you think a consta
Page 32 and 33: introduced. Every innovation; telev
Page 34 and 35: Porter, ME (1980) Competitive Strat
Page 36 and 37: possible alternative techniques, th
Page 38 and 39: 0.5. So the factor analysis may be
Page 40 and 41: [3] Boshoff, C 1997,‘An Experimen
Page 42 and 43: Industry Life Cycle Curve: The Wiz-
Page 44 and 45: Segmenting the Market Geographic: T
Page 46 and 47: The basic objective of WTO were: Tr
Page 48 and 49: the application of intellectual pro
Page 50 and 51: Under The US Endangered Species Act
Page 52 and 53:
organization is one continued failu
Page 54 and 55:
upwardly through international coor
Page 56 and 57:
Public Distribution System and its
Page 58 and 59:
Compone nt Tota l Table 2 Service Q
Page 60 and 61:
Table 3 Satisfaction of PDS functio
Page 62 and 63:
Table 7 Correlation - Adequate Quot
Page 64 and 65:
education and across the business s
Page 66 and 67:
Fig. 1: Model for Management Educat
Page 68 and 69:
forms of competition from those tha
Page 70 and 71:
Kohn. A. (1986) No Contest: The Cas
Page 72 and 73:
weaknesses in the context of the cu
Page 74 and 75:
therefore the investments need a co
Page 76 and 77:
developed by NHCC. In fact, the pos
Page 78 and 79:
Table 3: The SWOT Matrix for NHCC O
Page 80 and 81:
A Comparative Study of Gross NPA of
Page 82 and 83:
3.2 Priority Sector advances Priori
Page 84 and 85:
3.1 Bank-wise NPA in 2009 (Amount i
Page 86 and 87:
3.3 Bank-wise NPA in 2011 (Amount i
Page 88 and 89:
5) Conclusion: The level of NPAs in
Page 90 and 91:
million customers in 118 countries
Page 92 and 93:
The Big Mac concept is very popular
Page 94 and 95:
Indian farmers. "Ask McDonald's abo
Page 96 and 97:
Fig.No.4: Shows the preference towa
Page 98 and 99:
perception towards quality of McDon
Page 100 and 101:
Zone of Tolerence for the Banks: Ex
Page 102 and 103:
Customer Satisfaction Kotler and Ar
Page 104 and 105:
The service quality attributes are
Page 106 and 107:
Ing. Vysya and Karnataka bank, arri
Page 108 and 109:
E20 .891 E21 .876 E22 .395 Extracti
Page 110 and 111:
Brown T J and Churchill, G A and et
show all

Research Journal of Economics & Business Studies - RJEBS - The ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?