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Research Journal of Economics & Business Studies - RJEBS - The ...

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0.5. So the factor analysis may be considered an approximate technique for analyzing the data. Using<br />

verimax rotation, reducing the 11 variables, we have got 4 uncorrelated factors having Eigen value<br />

greater than 1 shown in table 2.<br />

Table 2: Total Variance Explained<br />

Com<br />

pone<br />

nt Initial Eigenvalues<br />

Extraction Sums <strong>of</strong> Squared<br />

Loadings<br />

Rotation Sums <strong>of</strong> Squared<br />

Loadings<br />

% <strong>of</strong><br />

% <strong>of</strong><br />

% <strong>of</strong><br />

Total<br />

Varianc<br />

e<br />

Cumulativ<br />

e % Total<br />

Varian<br />

ce<br />

Cumulativ<br />

e % Total<br />

Varian<br />

ce<br />

Cumulativ<br />

e %<br />

1 2.496 22.687 22.687 2.496 22.687 22.687 2.339 21.267 21.267<br />

2 1.584 14.399 37.086 1.584 14.399 37.086 1.388 12.622 33.890<br />

3 1.296 11.785 48.871 1.296 11.785 48.871 1.352 12.290 46.180<br />

4 1.014 9.2119 58.089 1.014 9.2119 58.089 1.310 11.910 58.089<br />

5 0.976 8.876 66.966<br />

6 0.815 7.408 74.374<br />

7 0.721 6.551 80.924<br />

8 0.604 5.491 86.416<br />

9 0.562 5.112 91.528<br />

10 0.483 4.387 95.915<br />

11 0.449 4.085 100<br />

From the above Rotated Component Matrix we get the following uncorrelated variables:<br />

Table 3: Uncorrelated Factors through Rotated Component Matrix (a)<br />

Component<br />

1 2 3 4<br />

Criteria based on brand .803 .042 -.044 -.086<br />

Satisfaction Regarding quality <strong>of</strong> education .655 -.202 .211 .183<br />

Training -.217 .785 -.177 .279<br />

Language club -.196 .679 .142 -.019<br />

Computer Skill -.543 .622 -.343 .259<br />

Workshop .047 .770 -.189 -.039<br />

Own premises .000 .442 .722 -.154<br />

Campus atmosphere .425 -.102 .654 -.038<br />

Knowledge based scholarship .012 -.387 .386 .716<br />

On campus interview .450 .062 .221 .641<br />

Internship .157 .019 .058 .748<br />

Variable<br />

Reputation <strong>of</strong> University<br />

Extracurricular activities<br />

Infrastructure development<br />

Career management<br />

Regression Analysis<br />

Table 4: Uncorrelated Factors<br />

Factors Identification<br />

Criteria based on brand, Satisfaction Regarding quality <strong>of</strong> education<br />

Training, Language club, Computer Skill, Workshop<br />

Own premises, Campus atmosphere<br />

Knowledge based scholarship, On campus interview, Internship<br />

From the factor analysis we get 4 uncorrelated factors, those are - Reputation <strong>of</strong> University,<br />

Extracurricular activities, Infrastructure development, Career management. <strong>The</strong>se factors are selected<br />

www.theinternationaljournal.org > <strong>RJEBS</strong>: Volume: 02, Number: 08, June-2013 Page 36

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