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Indian farmers. "Ask McDonald's about their fries. They never buy potatoes from local Indian farmers, saying the potatoes are too small here," she said. Her argument was that Indian farmers stand to gain little from the entry of large transnational retailers like Walmart - they will import all their stuff from their existing low-cost suppliers spread across the world, mostly in China. This is the time to analyze the French fries served by McDonald's in India. French fries, and therefore potatoes, are integral to McDonald's business (Google updates). Very recently McDonald’s has taken a decision to opening of exclusively vegetarian outlets near pilgrim centers like Amritsar in Punjab and Katra in Jammu & Kashmir to have an edge over its competitors, KFC, Pizza Hut etc… This will be really a boon to the pure vegetarians who opt for a fast food for their convenience. Again this is a reflection of honoring the Indian sentiments and tracking the pulse of pure vegetarians. McDonald’s operations in western and southern India has got consolidated. Hardcastle Restaurants Pvt Ltd (HRPL), the privately-held franchisee of McDonald’s Restaurants will be merged with its parent Westlife Development Ltd. very shortly. According to Jatia, vice-chairman of Westlife Development said in a statement, “The consolidation of our companies under Westlife Development opens up options for us to accelerate our growth plans for expanding McDonald’s restaurants in west and south India. The consolidation will also open up opportunities for the India market to invest in the growth of the McDonald’s Franchisee, HRPL, through Westlife Development, and we operate in a different segment of food and restaurants”. McDonald’s in Bangalore City: In Bangalore City, the first McDonald’s outlet, the large space at Forum Mall in Koramangala, continues to be a crowd-puller. Mall rats find it the perfect place to park themselves and tuck into a Maharajah Mac or McAlooTikki Burger and Coke after legging it up and down the escalators. This one is hugely popular with kiddies as well. McDonalds frequently announces combos and value-for-money offers that regulars, especially the college set, keep a lookout for. Otherwise, it's not exactly a cheap option for fast food of the most basic kind. They have more than twenty outlets in Bangalore. The total number of outlets in the City are ten as on Feb.2013. Many Bangaloreans opine that it’s a nice place to eat out with a variety of delicious menu and has been rated 3.5 out of five. Objectives of the study: To identify the factors affecting the choice of (Indian youth) consumers for fast foods. To study the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast food outlets specifically to McDonald’s. To analyze the impact of delivery of the food items and maintenance of its standards on customers’ perception in this regard. Hypothesis: There is a significant impact of delivery of the food items and maintenance of its standards on consumer perception towards preferring fast food like McDonald’s. Research Methodology: Comprises collection of data and sample size. Collection of data: can be done through primary as well as secondary sources. The primary data has been collected through administering a pre tested questionnaire by interviewing 100 respondents who are of 20- 40 age group of both male and female of different occupations in Bangalore City. The secondary data has been gleaned from various journals, web sources, company sources etc. Limitations of the study: The study was limited to Bangalore City only and the age group wss confined to 20-40 years of 100 respondents. Interpretation of the study: After given an account of brief introduction, objectives and profile of the company, the study has been further analyzed and interpreted with the help of the following diagrams based on the questionnaire administered on the 100 sample respondents. www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 08, June-2013 Page 92
Fig. No. 1: Sources to know about McDonald’s: News paper T.V, Advt. Friends Internet Others 1% 28% 9% 15% 47% Fig.No. 2: Visits to McDonald’s outlets: 45% 40% 40% 35% 30% 30% 25% 20% 15% 10% 10% 20% percentage 5% 0% Once a month Once a Once a Very often fortnightweek Fig. No.3: Factors influencing to eat at McDonald’s outlets: 35% 30% 25% 28% 32% 20% 15% 15% 13% 12% percentage 10% 5% 0% Price Time Quality Taste Others www.theinternationaljournal.org > RJEBS: Volume: 02, Number: 08, June-2013 Page 93
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Table of Contents Articles STUDY ON
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vantage of aligning the sales techn
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4. RESULTS AND DISCUSSION 4.1 DEMOG
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level. Young consumers who fall in
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13. Hiu A, Siu N, Wang C, Chang L.
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asic information about the MGNREGA.
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The MGNREG act rightly pointed out
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H.S.C 01 (5.26) 02 (6.45) 01 (6.25)
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H.S.C 03 - 02 - 02 - 7 - 07 (4.66)
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Blue Ocean Strategy and the dynamic
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The market positioning concept was
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Figure 1 The Value Innovation Proce
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The “dynamic strategy” model is
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Importance of technology, innovatio
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4.6 Question: Do you think a consta
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introduced. Every innovation; telev
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Porter, ME (1980) Competitive Strat
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possible alternative techniques, th
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0.5. So the factor analysis may be
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[3] Boshoff, C 1997,‘An Experimen
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Industry Life Cycle Curve: The Wiz-
Page 44 and 45: Segmenting the Market Geographic: T
Page 46 and 47: The basic objective of WTO were: Tr
Page 48 and 49: the application of intellectual pro
Page 50 and 51: Under The US Endangered Species Act
Page 52 and 53: organization is one continued failu
Page 54 and 55: upwardly through international coor
Page 56 and 57: Public Distribution System and its
Page 58 and 59: Compone nt Tota l Table 2 Service Q
Page 60 and 61: Table 3 Satisfaction of PDS functio
Page 62 and 63: Table 7 Correlation - Adequate Quot
Page 64 and 65: education and across the business s
Page 66 and 67: Fig. 1: Model for Management Educat
Page 68 and 69: forms of competition from those tha
Page 70 and 71: Kohn. A. (1986) No Contest: The Cas
Page 72 and 73: weaknesses in the context of the cu
Page 74 and 75: therefore the investments need a co
Page 76 and 77: developed by NHCC. In fact, the pos
Page 78 and 79: Table 3: The SWOT Matrix for NHCC O
Page 80 and 81: A Comparative Study of Gross NPA of
Page 82 and 83: 3.2 Priority Sector advances Priori
Page 84 and 85: 3.1 Bank-wise NPA in 2009 (Amount i
Page 86 and 87: 3.3 Bank-wise NPA in 2011 (Amount i
Page 88 and 89: 5) Conclusion: The level of NPAs in
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Page 92 and 93: The Big Mac concept is very popular
Page 96 and 97: Fig.No.4: Shows the preference towa
Page 98 and 99: perception towards quality of McDon
Page 100 and 101: Zone of Tolerence for the Banks: Ex
Page 102 and 103: Customer Satisfaction Kotler and Ar
Page 104 and 105: The service quality attributes are
Page 106 and 107: Ing. Vysya and Karnataka bank, arri
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