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Research Journal of Economics & Business Studies - RJEBS - The ...

Research Journal of Economics & Business Studies - RJEBS - The ...

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Industry Life Cycle Curve:<br />

<strong>The</strong> Wiz-FCY card would be the first <strong>of</strong> its kind in the market; UBL has a great opportunity to stamp<br />

its place in this area and establish a first mover’s advantage. But since the financial industry <strong>of</strong><br />

Pakistan is by no means close to the maturity stage, it would be difficult to maintain this advantage as<br />

competitors are likely to rush in as soon as the product succeeds.<br />

www.theinternationaljournal.org > <strong>RJEBS</strong>: Volume: 02, Number: 08, June-2013 Page 40

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