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Adlens Brand identity style guide Protecting our intellectual property In order to protect our brand identity and intellectual property, all documentation referencing Adlens and/or Adlens brands should always be accompanied by appropriate trademarks and <strong>copy</strong>right information. The first appearence of a trademarked brand in a document must always be accompanied by its relevent markings. Copyright information must appear on every document. Trademarked brands: Adlens ® Hemisphere ® Example: Adlens Sundials TM Adlens Adjustables TM Emergensee TM Adlens SeePlus TM Adlens Interface TM Adlens John Lennon TM AdlensFocuss TM CustomFocuss TM The ‘Nested O’ symbol VPO TM Vision with a mission TM Vision with a mission TM A Different Way To See The World. TM The Infinity Image Adlens ® is the global leader in Variable Focus Eyewear. Adlens’ latest product launch is Adlens Sundials, the worlds first adjustable sunwear. With a range of -6 to +3 dioptre, Adlens Sundials are suitable for over 90% of eyeglass and contact lens wearers who do not have astigmatism. Where only a particular brand is referenced the <strong>copy</strong>right text may be abbreviated to only include the brand or brands mentioned. Copyright information: Where all brands are referenced: ©Adlens Ltd 2014. ADLENSFOCUSS, VPO, ADLENS ADJUSTABLES, ADLENS SUNDIALS, EMERGENSEE, HEMISPHERE ® , A DIFFERENT WAY TO SEE THE WORLD and the ‘Nested O’ symbol are trademarks of Adlens Ltd. Where only a particular brand is referenced: ©Adlens Ltd 2014. ADLENS ADJUSTABLES is a trademark of Adlens Ltd.
Adlens Brand identity style guide Intellectual property notice Adlens is eager to support Distributors in promoting Adlens products. For instances where Distributors wish to create their own promotional materials Adlens asks that they seek final approval from the Marketing team to ensure that Adlens brands are communicated consistently and accurately around the world. Adlens is the owner or licensee of any intellectual property rights in the marketing material supplied to the Distributor and any use of this material must have Adlens’ specific written permission in advance of publication. Distributors are obliged to seek Adlens’ written approval for any marketing material they wish to publish, giving Adlens at least 3 days / 72 hours to approve or reject it. The material provided by Adlens is supplied on the understanding that this obligation to seek approval also applies to translations of existing material, which are commissioned by the Distributor. The Distributor’s usage of the material provided by Adlens will be taken as acknowledgement of this.
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