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Adlens Brand identity style guide John lennon Logos and assets The John Lennon logo is the actual signature of John lennon himself and out license gives us the rights of usage. The logo is always accompanied by its trademark. The correct terminology for use in headings and text is ‘The John Lennon Collection’ - all beginning with capital letters. This maybe shortened to John Lennon when appropriate. The first instance of the brand name in a document must always be accompanied by its trademark. This appears after ‘Lennon’, before ‘Collection’. Primary usage 100% Black 50% Black Secondary usage 100% White 50% Black The official John Lennon Signature and John Lennon sketch, drawn by Yoko Ono, can also be used as an endorsement of the official John Lennon brand assets.
Adlens Brand identity style guide Typography / colour Due to the nature of the imagery and logo style, the Futura font has been selected to suit the John Lennon branding and should be used wherever possible on any stand alone marketing material. If the Lennon branding and imagery is being used in conjunction with other Adlens products then the main corporate typeface, Helvetica Neue LT should be used. The Lennon yellow is the same as Adlens corporate yellow. Futura Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 1234567890 Futura LT Pro FGHIJKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 1234567890 Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 1234567890 John Lennon’s iconic look would not be complete without his distinctive round shaped glasses. Inspired by his work, his life and his style, Adlens has created a new range of variable focus eyewear, The John Lennon Collection. Imagine modern technology meets legendary styling with a social conscience. WE HOPE SOMEDAY YOU’LL JOIN US. PMS 7409 20%M 100%Y R255 G204 B0 HEX #FFCC00 PMS 2766 50%C 40%M 30%Y 100%K R0 G0 B0 HEX #000000 INSTANT EYEWEAR Only use Lennon Yellow when text appears on black or other dark backgrounds.
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