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Adlens Brand identity style guide<br />
Language<br />
Adlens Adjustables is always referred to as<br />
‘adjustable focus eyewear’.<br />
All artwork must be accompanied by a call<br />
to action.<br />
The dioptre range of the product must<br />
always be included, along with the words<br />
Near, Intermediate and Distance, in order to<br />
communicate the power of the lenses.<br />
Artwork should reflect the lifestyle<br />
opportunities that good eyesight can<br />
facilitate. As such materials should, where<br />
possible, be accompanied with a list of<br />
tasks that could benefit from the use of the<br />
glasses.<br />
adjustable focus<br />
eyewear<br />
TRY IT NOW!<br />
Instantly adjustable for<br />
Near • Intermediate • Distance<br />
All at the turn of a dial!<br />
-6 to +3 Dioptres<br />
reading | watching TV | computer work | sports | holiday | concerts | camping<br />
theatre | sightseeing | running | first aid kit | house work | car maintenance | gaming<br />
arts and crafts | DIY | a day at the beach
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