guidelines copy
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Adlens Brand identity style guide<br />
Logo - VPO (Variable Power Optics)<br />
X<br />
Exclusion zone<br />
X<br />
The VPO and VPO Priority Club should<br />
mainly be used on either black or white<br />
backgrounds for maxuimum clarity.<br />
TM<br />
When VPO and VPO Priority Club are used<br />
in bodytext the VPO should always appear<br />
in Capitals and Priority Club should<br />
The first instance of AdlensFocuss in a<br />
document should be accompanied by its<br />
trademark.<br />
X = 1/2 height of ‘a’<br />
X<br />
TM<br />
The gradient on the AdlensFocuss logo will<br />
not transfer to one colour printing, in which<br />
case a vector version may be used.<br />
The logo can be also be reproduced in<br />
solid black, white, pantoner silver, grey or<br />
foli blocked when the tonal logo can’t be<br />
reproduced due to printing menthods.<br />
PRIORITY<br />
CLUB<br />
PRIORITY<br />
CLUB<br />
TM
Change language