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Adlens Brand identity style guide<br />
Colour Palette<br />
AdlensFocuss uses a very simple<br />
monochrome pallet. Colours are introduced<br />
with the use of photography.<br />
The VPO blue can be used to add<br />
emphasis to headings and statements.<br />
Primary palette - logo colours<br />
Black<br />
50%C 40% M 30%Y 100%K*<br />
Pantone black<br />
R0 G0 B0<br />
HEX #000000<br />
Grey<br />
PMS 428<br />
50%K<br />
R128 G128 B128<br />
HEX #808080<br />
* This is the recommended CMYK mix as it creates a<br />
rich neutral black and many of the the adlens toolkit<br />
items are produced with this as the background, so if<br />
you are extending backgrounds etc. this will ensure a<br />
perfect match.<br />
Any other combination of CMYK tints may result in a<br />
mismatch and create patches of varying black shades.<br />
PMS 315<br />
100%C 8%M 38%K<br />
R0 G114 B161<br />
HEX #00919E<br />
Silver<br />
PMS 877c
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