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Adlens Brand identity style guide Logo - VPO (Variable Power Optics) X Exclusion zone X The VPO and VPO Priority Club should mainly be used on either black or white backgrounds for maxuimum clarity. TM When VPO and VPO Priority Club are used in bodytext the VPO should always appear in Capitals and Priority Club should The first instance of AdlensFocuss in a document should be accompanied by its trademark. X = 1/2 height of ‘a’ X TM The gradient on the AdlensFocuss logo will not transfer to one colour printing, in which case a vector version may be used. The logo can be also be reproduced in solid black, white, pantoner silver, grey or foli blocked when the tonal logo can’t be reproduced due to printing menthods. PRIORITY CLUB PRIORITY CLUB TM
Adlens Brand identity style guide Graphic elements - VPO This graphic device signifies the technology behind Variablew Power Optics. Primarily the graphic device can be used on black or white, graduating from 100% Black to 0% or 100% White to 0%. The graphic device can be used on backgrounds and over images providing there is no loss of clarity to the device. Care must be taken if cropping into the device. The text inside of the blue portion must either be wholly visible or cropped out completely. The device should not obstruct vital graphic elements - such as the dial inside in the AdlensFocuss temple arm, or text. Variable Power Optics Variable Power Optics Variable Power Optics
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