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Adlens Brand identity style guide<br />
Logo - Adlens Focuss<br />
Focuss should never be used without<br />
Adlens proceeding it. This applies to all<br />
uses including logo form, headlines or<br />
body <strong>copy</strong>. AdlensFocuss must always be<br />
written with an uppercase ‘A’ and ‘F’ and<br />
be joined together to create one word.<br />
AdlensFocuss should never be wrapped<br />
over more than one line. AdlensFocuss<br />
should never be referred to as FOCUSS,<br />
Focuss, Focus, Adlens Focuss, Adlens<br />
Focus or AdlensFocus.<br />
The first instance of AdlensFocuss in a<br />
document should be accompanied by its<br />
trademark.<br />
The gradient on the AdlensFocuss logo will<br />
not transfer to one colour printing, in which<br />
case a vector version may be used.<br />
The logo can be black, white or silver/grey.<br />
CustomFocuss is exclusively available from<br />
LensCrafters. All branding criteria applies<br />
in the same way with ‘Adlens’ substituted<br />
for ‘Custom’.<br />
X = 1/2 height of ‘a’<br />
X<br />
Exclusion zone<br />
X<br />
X
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