guidelines copy

Adlens Brand identity style guide
Adlens SeePlus graphic elements
Dials or ‘cogs’ have been specially selected
as the primary graphic elements to
accompany Alvarez products.
The shapes represent the dials at either
end of the temple arms and signify the
technology at the heart of the product
range. These can be used with or without
a fill.
Dioptre arrows
Represents the movement of the dials.
Elsie
Demonstration visuals to help with ‘try on’
pairs in store and IFUs.
Dioptre eye
Informs the reader of the adjustable lens
range.
Uage icond
Informs the reader of the uses for the
product - reading, writing/drawing, texting
etc.
+0.10D
+2.75D