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Adlens Brand identity style guide Evolving the brand The Adlens brand identity has evolved. From the original branding created at its inception the adlens brand has moved on to embrace a more dynamic attitude. With the introduction of many new brands over recent times, the adlens logo has been challenged to work alongside these new sub brands which contain a colour range suiting the product type. New graphic elements have also been introduced to help convey the cutting edge creativity and scientific precision that defines us. This identity is designed to engage our audience with renewed life and appeal, consistently across all touch points and markets.
Adlens Brand identity style guide The adlens manifesto remains true: “ We see endless possibilities for variable focus lens technology I believe we are just at the beginning of a journey that will transform people’s vision “ James Chen Co-Founder, Owner and Board Member of Adlens
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