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Adlens Brand identity style guide<br />
Language<br />
Unlike other Variable Focus Eyewear<br />
AdlensFocuss can only be sold as a<br />
prescription product, therefore the<br />
language of instantly adjustable eyewear is<br />
not suitable for this product.<br />
The language should reflect the benefits of<br />
Variable Power Optics over conventional<br />
progressive lenses.<br />
‘Dial with Style’ should always have a<br />
presence on any marketing item produced<br />
for AdlensFocuss. This can appear either<br />
all in capitals to make a statement line or<br />
with a capital ‘D’ and ‘S’ when used as a<br />
heading or in body <strong>copy</strong>: Dial with Style.<br />
The strapline should NEVER appear all<br />
lower case.<br />
DIAL WITH STYLE<br />
Dial with style<br />
custom made adjustable focus eyewear<br />
prescription adjustable focus eyewear<br />
Variable Power Optics (VPO) is a<br />
unique technology that mimics the<br />
eye’s natural dynamic behaviour. It is<br />
the most dramatic advancement in<br />
optics for over 50 years.<br />
AdlensFocuss is the customer’s<br />
distance prescription combined<br />
with VPO and a stylish frame. It’s<br />
a complete pair of custom made<br />
adjustable glasses, for distance, near<br />
and everything in between. All at the<br />
turn of a dial.<br />
‘Custom made adjustable focus eyewear’<br />
and should always have a presence<br />
on any marketing item produced for<br />
AdlensFocuss. This can appear either all<br />
in capitals to make a statement line or with<br />
a capital ‘C’ when used as a heading or in<br />
body <strong>copy</strong>. This should NEVER appear all<br />
lower case.<br />
4x more visible area<br />
than the best no line bifocal<br />
AT THE TURN OF A DIAL
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