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Adlens Brand identity style guide<br />
Hemisphere Logo / typography / colour<br />
The Hemisphere logotype always appears<br />
in capitals, incorporating the registered<br />
trademark and should not be used without<br />
this element intact.<br />
X = 1/2 height of ‘a’<br />
X<br />
Exclusion zone<br />
X<br />
In text ‘Hemisphere’ must appear with an<br />
uppercase ‘H’.<br />
X<br />
The logo can be used on background<br />
colours or imagery providing the legibility of<br />
the logo is not impaired.<br />
The first instance of the brand referenced<br />
in a document must be followed by the<br />
registered trademark.<br />
Helvetica Neue LT is the preferred typeface<br />
for Hemisphere. For instances where<br />
Helvetica is not available Arial should be<br />
used instead.<br />
Pure cyan is the primary brand colour.<br />
Adlens corporate colours can be used to<br />
complement the primary brand colour.<br />
PMS Cyan<br />
100%C<br />
R0 G174 B239<br />
HEX #00FFFF
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