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Adlens Brand identity style guide<br />
Adlens Interface assets<br />
Dials or ‘cogs’ have been specially selected<br />
as the primary graphic elements to<br />
accompany Alvarez products.<br />
The shapes represent the dials at either<br />
end of the temple arms and signify the<br />
technology at the heart of the product<br />
range. These can be used with or without<br />
a fill.<br />
ai icon<br />
the favicon for adlens interface.<br />
Dioptre arrows<br />
Represents the movement of the dials.<br />
Elsie<br />
Demonstration visuals to help with ‘try on’<br />
pairs in store and IFUs.<br />
Dioptre eye<br />
Informs the reader of the adjustable lens<br />
range.<br />
Uage icons<br />
Informs the reader of the uses for the<br />
product - mobile, tablet, computer<br />
noir<br />
clear<br />
Alvarez Lens Technology<br />
Specifically tuned focusing power<br />
improves detail for clearer vision.<br />
Blue Light Lens Filter<br />
Filters out harsh artificial light<br />
to reduce eye strain and<br />
improve contrast.<br />
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