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Adlens Brand identity style guide<br />
Photography<br />
Photography should reflect the simplicity of<br />
the product and the lifestyle opportunities<br />
that good eyesight can facilitate.<br />
Where possible the subject should be<br />
shown turning one of the dials, illustrating<br />
the USP.<br />
Hero photography should be accompanied<br />
by practical lifestyle imagery demonstrating<br />
the product in use. Again, where possible<br />
the subjects should be shown adjusting the<br />
glasses.
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