guidelines copy

Adlens Brand identity style guide
Colour palette - Primary
Adlens’ brand personality is conveyed
through an extended colour palette.
The core brand palette must always be
present in design applications.
Primary palette
Black
50%C 40% M 30%Y 100%K*
Pantone black
R0 G0 B0
HEX #000000
Dark grey
70%K
Pantone 430
R113 G113 B112
HEX #717170
Uses:
Pantone SOLID COATED
• Screen printing
• Lithographic printing
CMYK colour values
• Digital printing
• Lithographic printing
• Screen printing
RGB values
• Online graphics
• Powerpoint presentations
• Anything presented on screen
HEX values
• Online graphics
• HTML
PMS 424
70%K
R77 G77 B77
HEX #4D4D4D
* This is the recommended CMYK mix as it creates a
rich neutral black and many of the the adlens toolkit
items are produced with this as the background, so if
you are extending backgrounds etc. this will ensure a
perfect match.
Any other combination of CMYK tints may result in a
mismatch and create patches of varying black shades.
Silver
Pantone 877C (spot colour)
silver foil (for block printing)
This is the recommended colour for
bodytext as it takes the wight out of solid
black text. However care must be taken if
text id being reproduced smaller than 8pt.
as it may result in a slight furriness of the
lettering.
PMS Cyan
100%C
R0 G174 B239
HEX #00FFFF
This is the primary accent colour which
can be used when a sub brand colour is
not featuring. Cyan should be substituted
when a sub brand is being promoted on
the article -ie: Lennon Yellow, Adjustables
Orange etc.