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Adlens Brand identity style guide<br />
Adlens Adjustables logo<br />
X<br />
Exclusion zone<br />
X<br />
Adjustables should not be used without<br />
Adlens proceeding it. This applies to all<br />
uses including logo form, headlines or body<br />
<strong>copy</strong>. Adlens Adjustables must always be<br />
written with two uppercase ‘A’s. The logo is<br />
all lowercase.<br />
The first instance of Adlens Adjustables as<br />
text in a document should be accompanied<br />
by its trademark.<br />
X = 1/2 height of ‘a’<br />
X<br />
Colour logo on white<br />
The logo should, wherever possible,<br />
appear in its colour form.<br />
The logo can appear in its monochrome<br />
form where necessary.<br />
The logo can be used on background<br />
colours or imagery providing the legibility of<br />
the logo is not impaired.<br />
Mono logo on white<br />
Helvetica is the chosen brand font.<br />
The first reference to the brand in a<br />
document must always be accompanied<br />
by it’s trademark.<br />
Mono logo on black
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