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Adlens Brand identity style guide<br />
Sundials colour palette<br />
Adlens Sundials brand colours utilise the<br />
pop colours of the product temple arms<br />
with an added yellow to represent the sun.<br />
Primary palette - logo colours<br />
Black<br />
50%C 40% M 30%Y 100%K*<br />
Pantone black<br />
R0 G0 B0<br />
HEX #000000<br />
Sundials Yellow<br />
PMS 7404<br />
10%M 100%Y<br />
R255 G230 B0<br />
HEX #FFDD00<br />
* This is the recommended CMYK mix as it creates a<br />
rich neutral black and many of the the adlens toolkit<br />
items are produced with this as the background, so if<br />
you are extending backgrounds etc. this will ensure a<br />
perfect match.<br />
Any other combination of CMYK tints may result in a<br />
mismatch and create patches of varying black shades.<br />
Secondary palette - product colours<br />
PMS 213<br />
80%M<br />
R255 G51 B255<br />
HEX #EF5AA0<br />
PMS 375C<br />
24%C 100%Y<br />
R194 G255 B0<br />
HEX #CDDB28<br />
PMS 286C<br />
100%C 72%M<br />
R0 G71 B255<br />
HEX #0058A8
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