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Adlens Brand identity style guide<br />
Adlens Adjustables Colour palette<br />
Adlens orange is the primary brand colour<br />
for Adlens Adjustables<br />
Primary palette<br />
Black<br />
50%C 40% M 30%Y 100%K*<br />
Pantone black<br />
R0 G0 B0<br />
HEX #000000<br />
Dark grey<br />
70%K<br />
Pantone 430<br />
R113 G113 B112<br />
HEX #717170<br />
PMS 424<br />
70%K<br />
R77 G77 B77<br />
HEX #4D4D4D<br />
* This is the recommended CMYK mix as it creates a<br />
rich neutral black and many of the the adlens toolkit<br />
items are produced with this as the background, so if<br />
you are extending backgrounds etc. this will ensure a<br />
perfect match.<br />
Any other combination of CMYK tints may result in a<br />
mismatch and create patches of varying black shades.<br />
Silver<br />
Pantone 877C (spot colour)<br />
silver foil (for block printing)<br />
Adjustables Orange<br />
PMS 151<br />
70%M 100%Y<br />
R243 G112 B33<br />
HEX #FF4D00
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