Blurred Borders - International Community Foundation

Appendix A:
Crossborder Business Associates Survey of Residents of San Diego and
Tijuana: Methodology and Analysis
ICF Survey Project: “Why the Border Matters”
Analysis of Survey Results #1
February 19, 2004
The information contained in this analysis supercedes previous, initial survey results provided to
the International Community Foundation in prior reports. Subsequent to past reports, the data
collected for this project has undergone further checking and postcoding (particularly in relation
to geographic location of the surveys into three regions of San Diego – “North”, “Central”, and
“South”). In addition, approximately 18 surveys were identified as being substantially
incomplete, and were excluded from the final analysis.
This first of two updates includes the combined results for selected questions from the survey, as
well as a short discussion of the survey methodology and limitations.
1. Would you like to take the survey in English or Spanish?
It was felt that this project needed to be done in English and Spanish for two reasons: first, to
create a comparable questionnaire for both sides of the border; and, second, to accommodate any
Spanish-speaking participants in San Diego County (given the high proportion of Mexican-born
citizens in the region). Note: This question was not asked in Tijuana.
Table 1A: Language
Would you like to take the survey in
English or Spanish?
English Spanish
SD-ALL (n=622) 85.4% 14.6%
San Diego - By Sub-Region
South San Diego (n=204) 69.6% 30.4%
Central San Diego (n=189) 93.1% 6.9%
North San Diego (n=212) 94.3% 5.7%
South San Diego region had a much higher proportion of Spanish-speaking respondents (30.4%)
than the 14.6% of overall participants. Notably, although the vast majority of Central and North
San Diego respondents participated in English, a slightly higher percentage of North San Diego