Blurred Borders - International Community Foundation
Blurred Borders - International Community Foundation
Blurred Borders - International Community Foundation
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sides of the border). At the same time, it should be noted, these same people might<br />
themselves feel unfavorably about the Tijuana that they know from their personal<br />
experience – an area that might be limited to only certain tourist-oriented locations or<br />
images from the media. Both perspectives are very valid, and do not necessarily<br />
contradict the other.<br />
Survey Locations, Methodology & Limitations<br />
In undertaking this project, it was decided early-on to both develop a questionnaire and a survey<br />
methodology that could be accomplished on both sides of the San Diego-Tijuana border – since<br />
the intention was to compare the results both across the border and among three San Diego<br />
“regions” (South, Central and North). In this case, surveys were applied in Spanish and English<br />
(as appropriate) using personal digital assistants (PDAs) to capture responses to a series of<br />
questions applied in a variety of public locations in both Tijuana and San Diego County.<br />
� Dates of Surveys: In San Diego County, surveys were conducted between Saturday,<br />
November 22, and Saturday, December 13, 2003. In Tijuana, surveys were conducted<br />
between Saturday, November 22, and Sunday, December 7, 2003.<br />
� A total of 622 complete surveys were collected from San Diego County; another 418<br />
complete surveys were collected from Tijuana. The total number of completed<br />
surveys collected from both sides of the border was 1,040.<br />
In San Diego, surveys were collected from the following locations:<br />
� South County – San Ysidro (Las Americas shopping mall)<br />
� South County Chula Vista (3 locations: Plaza Terranova, CostCo, and farmers market)<br />
� Central San Diego -- Mission Valley (2 locations: shopping mall and transit center)<br />
� Central San Diego – Hillcrest (farmers market)<br />
� Central San Diego – La Mesa<br />
(shopping mall)<br />
� North County – Vista (farmers<br />
market)<br />
� North County – Carmel Valley<br />
(shopping mall)<br />
� North County – Escondido (2<br />
locations: Kit Carson Park, and<br />
gas station)<br />
� North County -- Del Mar<br />
(farmers market)<br />
These locations were selected for their<br />
geographic distribution, their nature as<br />
a public location with a variety of<br />
users/survey targets, and CBA’s ability<br />
to obtain the permissions to physically<br />
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