MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
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<strong>ISRA</strong> <strong>VISION</strong> In-Depth Report<br />
China driving growth<br />
Economic development<br />
should fuel growth in<br />
the machine vision<br />
industry further. German<br />
companies excellently<br />
positioned<br />
Automotive and<br />
Electrical show strongest<br />
growth rates in 2010<br />
- 13 -<br />
In terms of growth, Asia (+62%) is even outpacing North America (which<br />
already grew at a remarkable rate of 46%) mainly driven by China (+151%),<br />
which reinforced its position as the most important Asian market for<br />
European machine vision companies. Though much smaller markets, Taiwan<br />
(132%) and South Korea (62%) also showed unmatched growth rates. It is<br />
also noteworthy that these extraordinarily high growth rates are mainly a<br />
result of the excellent links of German companies to these countries.<br />
Excluding the German companies from the survey, shows much more<br />
balanced growth among the Asian countries. With 28%, Europe grew underproportionately,<br />
with the important German and French markets being up<br />
“just” 24.8% and 19.7%, respectively.<br />
Though at a lower rate than previously anticipated, the global economy is<br />
expected to grow further in the coming years, predominantly driven by a<br />
number of Asian countries. This should stimulate the development of the<br />
machine vision industry further. Against this background, German machine<br />
vision companies appear to enjoy a rather favourable position within the<br />
European landscape as they can tap the largest home market, benefit from<br />
the above average economic development of Germany compared to the<br />
other European countries and have excellent relations to the highest growth<br />
regions.<br />
REVIVAL OF TRADITIONAL CUSTOMER INDUSTRIES<br />
Looking at customer industries, we find that demand from the traditional<br />
industrial customers sharply increased in 2010 as a result of the economic<br />
upswing and accounted for 90% of total sales. Here the largest customer<br />
sector, the automotive industry, saw the strongest increase (61%). Packaging,<br />
the second most important customer group, grew roughly in line with the<br />
market and thus maintained its market share. On the base of an 82% jump in<br />
sales, the electrical/electronic industry has become the third largest customer<br />
group for European machine vision companies. Also the medical and<br />
pharmaceutical customers showed a strong upswing in their ordering activity.<br />
In contrast, we still saw negative growth rates in food, semiconductors and<br />
other manufacturing. Though the non-manufacturing customers show a<br />
lower percentage of total sales in 2010 they have not declined in absolute<br />
numbers and continue to represent an important and further growing part of<br />
the market.<br />
Market shares and growth rates by customer industry<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
Source: EMVA<br />
Automotive<br />
Packaging<br />
Electrical<br />
Pharma<br />
Glass<br />
Paper<br />
Metal<br />
Rubber/Plastic<br />
Semiconductors<br />
Medical<br />
Printing<br />
Food<br />
Other Manuf.<br />
2009 2010 Growth (r.s.)<br />
Non Manuf.<br />
120%<br />
80%<br />
40%<br />
0%<br />
-40%<br />
-80%