MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
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<strong>ISRA</strong> <strong>VISION</strong> In-Depth Report<br />
Future growth at<br />
compact systems and<br />
components driven by<br />
new application and<br />
greater ease of use<br />
Increasing share of endusers<br />
- 17 -<br />
key products becoming less expensive, while performance is further<br />
increasing. This is an additional driver of volume growth.<br />
Average prices of major products<br />
40.000<br />
35.000<br />
30.000<br />
25.000<br />
20.000<br />
15.000<br />
10.000<br />
5.000<br />
0<br />
2009<br />
Source: EMVA, in EUR<br />
2010 Growth<br />
Though complex vision systems will remain an indispensible part of the<br />
machine vision industry and the strong development of the automotive<br />
industry will continue to support growth here, we see a trend towards<br />
compact systems and single components, in particular cameras. This is in our<br />
view driven by an increasing use in new field of application such as traffic<br />
control or security as well as in increasing ease of use of machine vision<br />
technology, allowing the customers to use the tools by themselves.<br />
Market shares by customer type<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Source: EMVA<br />
Vision<br />
systems<br />
OEM<br />
Compact<br />
systems<br />
End-users<br />
Cameras<br />
Integrators<br />
Frame<br />
Grabbers<br />
8%<br />
6%<br />
4%<br />
2%<br />
0%<br />
-2%<br />
-4%<br />
-6%<br />
-8%<br />
The latter trend can be observed in the development of market shares of the<br />
different customer types. In 2010 end-users became again the strongest<br />
customer type, accounting for 55% of sales. This back-shift to end-users<br />
could also be observed in Germany, where end-users now accounted for 47%<br />
of sales, and was even more pronounced in the other European countries.<br />
The decline in OEM equipment is to a large extent a reflection of the<br />
introduction of a new category, integrators.<br />
Distributors<br />
2009 2010<br />
Optics<br />
Others