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MATELAN Research - ISRA VISION AG

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<strong>ISRA</strong> <strong>VISION</strong> In-Depth Report<br />

Global presence gives<br />

competitive advantage<br />

Expansion increased<br />

importance of surface<br />

vision<br />

Metal, glass and plastics<br />

have become <strong>ISRA</strong>’s<br />

most important<br />

segments<br />

- 21 -<br />

Basically there are four advantages arising from <strong>ISRA</strong>’s above average size<br />

and its higher degree of internationalisation compared to most machine<br />

vision companies. Firstly, development costs as percentage of total sales are<br />

lower, which facilitates investment in R&D. Secondly, services can be offered<br />

across the globe which is important as most manufacturer operate globally.<br />

Then, production re-allocation trends – such as the move of the solar<br />

industry to Asia can be followed and finally, the negotiation power towards<br />

suppliers is better, though <strong>ISRA</strong>’s size compared to its end customers is still<br />

small (which shows in still rather high receivables outstanding).<br />

BROAD DIVERSIFICATION ACROSS INDUSTRIES<br />

Within its organization, <strong>ISRA</strong> distinguishes between two segments: industrial<br />

automation and surface vision. The company’s structure is illustrated in the<br />

graph below. The first segment – industrial automation - encompasses <strong>ISRA</strong>’s<br />

robot guidance and quality vision applications. Having refrained from<br />

offering applications for the logistics and food industries where margins tend<br />

to be lower, the segment is now focused on the automotive industry, which<br />

used to be <strong>ISRA</strong>’s dominant activity before the company started the<br />

systematic expansion of its second segment, surface vision, over the past ten<br />

years. With a sales share of approximately 85%, surface vision today is clearly<br />

the most important segment. It encompasses seven industries for which<br />

<strong>ISRA</strong> is offering surface inspection systems at various points in their<br />

production processes.<br />

Company structure<br />

Indust.<br />

Autom.<br />

Automotive<br />

Glass<br />

Source: <strong>ISRA</strong> <strong>VISION</strong><br />

Solar<br />

Plastics<br />

Surface<br />

Vision<br />

With a sales share of about 21% each, we expect the glass and the metal<br />

industry to be <strong>ISRA</strong>’s most important customer groups followed by the<br />

plastics industry, the automotive industry, the paper industry, the solar<br />

industry and the print industry. The solar segment is <strong>ISRA</strong>’s most recently<br />

formed business segment. It includes <strong>ISRA</strong>’s inspection applications for thinfilm<br />

solar modules, for solar parabolic mirrors as well as for Si-solar cells and<br />

modules. The latter encompasses the applications of Graphikon, which <strong>ISRA</strong><br />

acquired last year.<br />

Print<br />

Specialty Paper<br />

Paper<br />

Metal

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