MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
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<strong>ISRA</strong> <strong>VISION</strong> In-Depth Report<br />
Global presence gives<br />
competitive advantage<br />
Expansion increased<br />
importance of surface<br />
vision<br />
Metal, glass and plastics<br />
have become <strong>ISRA</strong>’s<br />
most important<br />
segments<br />
- 21 -<br />
Basically there are four advantages arising from <strong>ISRA</strong>’s above average size<br />
and its higher degree of internationalisation compared to most machine<br />
vision companies. Firstly, development costs as percentage of total sales are<br />
lower, which facilitates investment in R&D. Secondly, services can be offered<br />
across the globe which is important as most manufacturer operate globally.<br />
Then, production re-allocation trends – such as the move of the solar<br />
industry to Asia can be followed and finally, the negotiation power towards<br />
suppliers is better, though <strong>ISRA</strong>’s size compared to its end customers is still<br />
small (which shows in still rather high receivables outstanding).<br />
BROAD DIVERSIFICATION ACROSS INDUSTRIES<br />
Within its organization, <strong>ISRA</strong> distinguishes between two segments: industrial<br />
automation and surface vision. The company’s structure is illustrated in the<br />
graph below. The first segment – industrial automation - encompasses <strong>ISRA</strong>’s<br />
robot guidance and quality vision applications. Having refrained from<br />
offering applications for the logistics and food industries where margins tend<br />
to be lower, the segment is now focused on the automotive industry, which<br />
used to be <strong>ISRA</strong>’s dominant activity before the company started the<br />
systematic expansion of its second segment, surface vision, over the past ten<br />
years. With a sales share of approximately 85%, surface vision today is clearly<br />
the most important segment. It encompasses seven industries for which<br />
<strong>ISRA</strong> is offering surface inspection systems at various points in their<br />
production processes.<br />
Company structure<br />
Indust.<br />
Autom.<br />
Automotive<br />
Glass<br />
Source: <strong>ISRA</strong> <strong>VISION</strong><br />
Solar<br />
Plastics<br />
Surface<br />
Vision<br />
With a sales share of about 21% each, we expect the glass and the metal<br />
industry to be <strong>ISRA</strong>’s most important customer groups followed by the<br />
plastics industry, the automotive industry, the paper industry, the solar<br />
industry and the print industry. The solar segment is <strong>ISRA</strong>’s most recently<br />
formed business segment. It includes <strong>ISRA</strong>’s inspection applications for thinfilm<br />
solar modules, for solar parabolic mirrors as well as for Si-solar cells and<br />
modules. The latter encompasses the applications of Graphikon, which <strong>ISRA</strong><br />
acquired last year.<br />
Print<br />
Specialty Paper<br />
Paper<br />
Metal