MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
MATELAN Research - ISRA VISION AG
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<strong>ISRA</strong> <strong>VISION</strong> In-Depth Report<br />
COMPANY PROFILE AND STRATEGY<br />
Global player with …<br />
… strong positions in<br />
key growth regions<br />
- 20 -<br />
STRONGLY POSITIONED IN KEY GROWTH REGIONS<br />
<strong>ISRA</strong> Vision is one of the leading providers for machine vision systems. The<br />
company was founded in 1985 and has its headquarters in Darmstadt,<br />
Germany. In total, the company has more than 20 subsidiaries, of which 11<br />
are located in Europe (Germany 7, UK 2, Finland 1 and Italy 1), 7 in Asia<br />
(including two in China and one in India), 2 in North America and 1 in South<br />
America (Brazil). The latest addition is the glass centre in Tianjin, China.<br />
<strong>ISRA</strong> plans to open another subsidiary in Moscow soon. The company<br />
employs nearly 440 people. With approximately 40 employees, China has<br />
turned into <strong>ISRA</strong>’s second largest location after Germany.<br />
<strong>ISRA</strong>’s international structures are reflected in its composition of sales.<br />
Though Europe is still the most important market for the company with a<br />
sales share of 42%, Asia’s importance has increased significantly over the<br />
recent years, now accounting for approx. 38% of total sales. Overseas sales in<br />
total already account for more than half of the business. This is a significantly<br />
higher exposure to key growth regions compared to the market average<br />
(North America 12% and Asia 16%). Though the European market is<br />
expected to show a slightly higher growth rate in 2011, we would expect the<br />
overseas share to increase further over the medium term. It should also be<br />
noted that last year half of the European sales came from Germany, and half<br />
of the Asia/ROW sales came from China, which both currently offer the<br />
most interesting prospects in their respective regions.<br />
Revenue composition by regions<br />
38%<br />
Source: <strong>MATELAN</strong>, FY2010/11e<br />
20%<br />
42%<br />
Europe America Asia / ROW