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MATELAN Research - ISRA VISION AG

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<strong>ISRA</strong> <strong>VISION</strong> In-Depth Report<br />

COMPANY PROFILE AND STRATEGY<br />

Global player with …<br />

… strong positions in<br />

key growth regions<br />

- 20 -<br />

STRONGLY POSITIONED IN KEY GROWTH REGIONS<br />

<strong>ISRA</strong> Vision is one of the leading providers for machine vision systems. The<br />

company was founded in 1985 and has its headquarters in Darmstadt,<br />

Germany. In total, the company has more than 20 subsidiaries, of which 11<br />

are located in Europe (Germany 7, UK 2, Finland 1 and Italy 1), 7 in Asia<br />

(including two in China and one in India), 2 in North America and 1 in South<br />

America (Brazil). The latest addition is the glass centre in Tianjin, China.<br />

<strong>ISRA</strong> plans to open another subsidiary in Moscow soon. The company<br />

employs nearly 440 people. With approximately 40 employees, China has<br />

turned into <strong>ISRA</strong>’s second largest location after Germany.<br />

<strong>ISRA</strong>’s international structures are reflected in its composition of sales.<br />

Though Europe is still the most important market for the company with a<br />

sales share of 42%, Asia’s importance has increased significantly over the<br />

recent years, now accounting for approx. 38% of total sales. Overseas sales in<br />

total already account for more than half of the business. This is a significantly<br />

higher exposure to key growth regions compared to the market average<br />

(North America 12% and Asia 16%). Though the European market is<br />

expected to show a slightly higher growth rate in 2011, we would expect the<br />

overseas share to increase further over the medium term. It should also be<br />

noted that last year half of the European sales came from Germany, and half<br />

of the Asia/ROW sales came from China, which both currently offer the<br />

most interesting prospects in their respective regions.<br />

Revenue composition by regions<br />

38%<br />

Source: <strong>MATELAN</strong>, FY2010/11e<br />

20%<br />

42%<br />

Europe America Asia / ROW

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