Annual REPORT

ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2015
MANAGING DIRECTOR & CEO’S STATEMENT (Continued)
gave us wider scope to offer targeted customer value propositions that are aligned to the needs of the respective customer
segments. Our SME strategy continued to deliver a comprehensive one stop offering of products for business customers
through dedicated relationship managers and officers in our branches. The micro banking strategy focuses on the needs
of individuals, small businesses and groups (Chamas) through our well trained officers while the Agribusiness strategy,
that has earned the Bank accolades of being the most popular farmers’ bank in many counties, focuses on the agricultural
sector through our competent field officers. The Consumer Banking strategy focuses on the salaried employees, mainly
though working partnerships with employers to offer tailor made comprehensive banking solutions to their employees.
We have innovative relevant products for all these key segments to adequately cater for their needs and expectations.
· Improved branch model – The year under review witnessed a general improvement in the brand positioning and look
and feel of the branch network. This was driven by our endeavor to further improve on our customer service delivery
to adequately need the dynamic and diversified needs of our clientele. This model branch concept with streamlined,
efficient processes was adopted because it facilitates optimal utilization of staff and other resources within our branches
and other distribution channels. This is complemented by a well-trained and motivated workforce all set to manage the
ambitious growth Strategy of the branches.
· Retail branches, corporate branches and Pesapap Agents - we have segmented our service outlets to offer a wide choice
of services to our customers, so that they settle on what serves them best. These include retail branches, corporate
branches and Pesapap Agents. These physical outlets are supplemented by an integrated suite of alternate channels
including mobile banking through Pesapap, internet banking and ATMs.
Corporate, Institutional Banking and Strategic Partnerships
The Bank continued to diversify Partnerships and Strategic Alliances to optimize on business growth. This new business front is
generating incremental value as detailed below;
· Corporate Banking
The corporate banking and Institutional business has gained a lot of momentum and in the last 3 years we have been
able to bag sizeable number of large corporate clients across the entire Country. We will continue to focus on all the key
sectors of the economy as detailed in vision 2030 and build more strategic partnerships. We have also developed products
and financial solutions which are tailored to meet the needs of these customers. Some of the main products that we
have continued to diversify in 2015 include Trade finance products such as invoice discounting, LPO Financing, bid bonds,
performance bonds, advance payment guarantees, Letters of Credit (LCs), Standby LCs and import duty financing. Our team
of dedicated and highly experienced Relationship Managers in the various fields are able to offer personalized services to
all customers. We continue to leverage on our robust internet banking Platform provide value to our corporates,as this
solution allows them to access banking services remotely and conveniently without the need to physically visit the bank.
· Institutional Banking
The Bank has become a preferred provider of banking and cash management services to key players in the industry. In
this regard, we have further enhanced business relationships with, large cash rich corporates and private individuals,
and quasi-government organizations as well driven a full brown marketing strategy for the county Governments. As a
result we have developed relationships with universities, colleges, Counties, Parastatals and several Fund Managers. The
bank has also become a preferred partner in liability management to leading players who previously banked with the
competition, a testament to the success we have enjoyed to date. We also continue to create partnerships with other
institutions and companies to deploy mobile banking platforms for enhanced transaction income and fee based revenue
streams.
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