Annual REPORT

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MANAGING DIRECTOR & CEO’S STATEMENT (Continued) ANNUAL <strong>REPORT</strong> AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2015 Family Bank MD - Mr. Peter Munyiri with some of the staff who excelled in the Customer Centrism Campaign. Outlook for 2016 Performance indicators focus on a challenging Macro environment but in which well-run banks like family bank will continue to excel. We are alive to all the opportunities and the challenges and these are specifically being addressed. The business has grown over the years which is the reason more shareholders support is being sought today. With the Bank’s proven impressive track record we will continuously strive to be among the best banks this country has. Changing and aligning to a customer-centric company was among the first steps in our journey to unlock our full potential and prepare the ground for our future growth. Growing our company requires a new, shared mindset –a customer focused, agile, can-do mentality. The bank will continue with the customer-centric initiative to drive new performance and growth culture premised on the Bank’s Vision which is: “to be the financial institution that leads in the positive transformation of people’s lives in Africa.” Our vision is driven by the need to continuously support our customers with diversified products and service, which to date has seen the Bank transform the lives of millions of people. Top of the business agenda in 2016 will be consolidation of the business in the different market segments; enhanced product offering through ABC channels expansions. We are in the forefront in terms of exploiting technology for service and product offerings. We shall continue to roll-out the various EMV compliant VISA cards which include: VISA Classic Debit Card and VISA Gold Classic Debit Card. We also launched our VISA Classic Credit Card and VISA Gold Credit Card in March 2015 for all our customers. As a team, we will strive to achieve the Bank’s targets and sustain the business momentum. We will maintain the capacity to grow and compete in the chosen profitable markets the bank is operating in. We have started 2016 strongly despite the challenges banking and other sectors are facing. We will strive to deliver the targets set for this year and we are fully cognizant of the challenges 24
ANNUAL <strong>REPORT</strong> AND FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2015 MANAGING DIRECTOR & CEO’S STATEMENT (Continued) Conclusion The potential of our Company is massive. We have unwavering support from our shareholders, customers and the public. We remain confident in our chosen strategic direction. Indeed, my assurance to you shareholders and customers is that the bank’s future looks even brighter. The Bank is very well placed and actively growing as well as supporting the economy to grow. I thank the management and staff for their hard work and professionalism. We have embraced and are living to the performance based culture. I also register my appreciation to our Chairman and the Board for the continued support, oversight, and guidance. They have given us invaluable support and oversight over the years. I would like to thank our customers for their loyalty to Family Bank. I take this opportunity to invite and welcome new customers to our bank. And finally I would like to thank our shareholders for the continued support. We have have been on a demanding and exciting journey .More than ever before, we have as strong resolve to accelerate and unlock Family Bank’s potential and grow the value of your investment. We thank God for all these achievements. Thank you and God Bless You Peter Munyiri Managing Director & Chief Executive Officer 25
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