Annual REPORT

FAMILY BANK INSURANCE AGENCY LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2015
Family Bank continues to leverage its Bancassurance business to meet is customer’s diversified needs. The Company was rebranded
to Family Bank Insurance Agency Limited (FBIA) from Dhamana Insurance Agency Limited which was licensed in May 2010 by the
Insurance Regulatory Agency. This rebranding consolidated the Brand Name “Family “as a one stop shop for financial Services.
With the insurance penetration in Kenya at less than 4%, there is unique opportunity to drive the business of the Company through
various activities.
Launch of Family Bank Insurance Agency Limited
The Year 2015 was a milestone in the rebranding and repositioning of the Subsidiary to greater heights. Our Business was renamed
Family Bank Insurance Agency Limited (FBIAL) with a new logo and corporate colours at a colourful event held on 15 th December
2016 at Nairobi Serena attended by various industry executives. This continues to enhance our corporate image to scale new
heights and source for more business in new frontiers. The rebranded unit forms part of the bank’s strategy of serving its customers
better through becoming a one-stop shop for financial services.
Areas of Competitive advantage
Strong Relationship Team
Family Bank Insurance Agency has a very proactive sales team spread out in 92 Branches and growing. Throughout 2015, our
Relationship team grew the business significantly to attain leadership in areas of general and life Insurance segments. This was
supported by a team of 48 well trained General insurance officers and over 100 life Agents. The performance of these teams
continue to be monitored through a weekly dashboard on the business growth prospects for the month.
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