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Liquid Millionaire - isaco

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85<br />

<strong>Liquid</strong> <strong>Millionaire</strong><br />

In other words, the market was in a strong uptrend, then it went sideways<br />

for ten years and then it resumed its uptrend.<br />

Do you see that?<br />

Good, because we will be talking more about that later.<br />

Let’s now move onto talking about funds. What do you know about<br />

investment funds?<br />

In case you are unsure, an investment fund is a pooled investment vehicle<br />

that allows investors like you and me to invest in the stock market. Th ey<br />

are controlled and managed by a professional investor who is called a<br />

fund manager. Th ese fund managers buy stocks (companies) that they<br />

believe are going to rise in value. If they choose well, the fund’s value will<br />

do well and all the people invested in the fund will be rewarded with an<br />

increase in their investment portfolio.<br />

Investment Fund Managers Are Like<br />

Football Managers<br />

Investment funds are the investment vehicles that have the power to<br />

grow your account at 20% per year if you choose well. Investment fund<br />

managers are like football managers. If you can fi nd a fund manager with<br />

an outstanding track record you’ve cracked it. Th e challenge is that in the<br />

UK there are over one thousand ISA funds to choose from and so unless<br />

you know what you are doing and how to check various performance<br />

gauges, it is very easy to pick a dud fund.<br />

To explain further we shall use British football manager, Sir Alex<br />

Ferguson as an example.<br />

Let me ask you a question.<br />

Sir Alex Ferguson is renowned for having a great track record. 65 What<br />

are the chances that he will do well next season?

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