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Liquid Millionaire - isaco

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Appendix B - Recommended Reading / Audio<br />

Th e E-Code - Joe Vitale and Jo Han Mok.<br />

Built to Last - Jim Collins and Jerry Porras.<br />

Growing a Business - Paul Hawkin.<br />

Power and Persuasion - Michael Masterson.<br />

Nuts! - Kevin & Jackie Freiberg.<br />

No BS Time Management for Entrepreneurs - Dan Kennedy.<br />

Th e 4-Hour Workweek - Timothy Ferriss.<br />

What Th ey Don’t Teach You at Harvard Business School - Mark<br />

McCormack.<br />

Th e Incredible Secret Money Machine - Don Lancaster.<br />

Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne.<br />

Ready Fire Aim - Michael Masterson.<br />

Th e Star Principle - Richard Koch.<br />

Th e Eff ective Executive - Peter F. Drucker.<br />

Choose and Grow Your Business in 90 Days - Wendy Evans.<br />

Th e Global Technology Revolution - Richard Silberglitt.<br />

Billionaire in Training - Bradley J. Sugars.<br />

Th e Achievers Profi le - Allan Cox.<br />

Th e Discipline of Market Leaders - Michael Treacy & Fred Wiersema.<br />

Sales and Marketing<br />

Customers for Life - Carl Sewell.<br />

Permission Marketing - Seth Godin.<br />

Unleashing the Idea Virus - Seth Godin.<br />

Raving Fans - Ken Blanchard.<br />

Th e Nordstrom Way - Robert Spector.<br />

How to Win Customers - Heinz Goldman.<br />

Internet Marketing - Dave Chaff rey.<br />

Customer Satisfaction Is Worthless - Jeff rey Gitomer.<br />

Th e Greatest Salesman in the World - Og Mandino.<br />

Th e Greatest Salesman in the World Part 2 - Og Mandino.<br />

Th e 22 Immutable Laws of Branding - Al Ries.<br />

Th e 11 Immutable Laws of Internet Branding - Al Ries and Laura Ries.<br />

Positioning - Th e Battle for Your Mind - Al Ries and Jack Trout.<br />

Diff erentiate or Die - Jack Trout.<br />

Th e One Day MBA in Marketing - Michael Muckian.<br />

Infl uence (Science and Practice) - Robert Cialdini.<br />

223

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