brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Brands<br />
Fotos: Ülle Baum<br />
5 th ISO Plenary Meeting 2018, Milano<br />
cultivation, marketing and evaluation of<br />
brands. For achieving these goals standards<br />
should be recognized and applied as the basis<br />
and embodiment of a brand. These standards<br />
determine the quality of brand products and<br />
services leading to a progressive and operable<br />
approach in standardization.<br />
CCDB pays attention to the development<br />
and implementation of standards for brand<br />
products and services so as to consolidate<br />
the foundation of the brand and make them a<br />
symbol for the brand. Along with the development,<br />
standards need continuously revision<br />
in terms of brand innovations and development,<br />
so that the brands and standards<br />
enter the market synchronously.<br />
Minister Chen Gang, Liu Pengjun (President CCBD),<br />
Gerhard Hrebicek (President EBI)<br />
The Business and Investment Magazine <strong>brandannual</strong> 111
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