brandannual 2019
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends. This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
The brandannual magazine has been issued for the 6 year. The magazine covers brand-relevant topics in the area of financing, brand management, current studies, people and industry trends.
This year covering Destination, City & Region Branding, Corporate Branding, Brands for Competitiveness and Sustainable Growth, Innovation, Alternative Financing as well as several high-ranked companies, programs, projects, nations and initiatives.
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Global Top 100 Brand Corporations Ranking 2018<br />
World’s<br />
most valuable brand<br />
corporations 2018<br />
US−tech brands corporations most valuable:<br />
1. Apple, 2. Google, 3. Microsoft, Europe’s most valuable<br />
brand corporation LVMH Group ranks No. 6 worldwide,<br />
China in the fast lane gaining +63,8%<br />
The GLOBAL TOP 100 BRAND CORPORATIONS RANKING by European<br />
Brand Institute – Europe’s independent brand & patent valuation<br />
experts, examined more than 3.000 brand corporations and their brands<br />
in 16 industries, according to the latest ISO valuation standards.<br />
Global<br />
Facebook, poster child for Consumer<br />
Engagement increases its brand value<br />
by +30% (EUR 71.166 bn), climbing<br />
up to global rank 5 within 5 years.<br />
Apple remains world’s leading brand<br />
corporation with brand values of EUR<br />
153.315 bn (+6%), followed by Google<br />
EUR 119.209 bn (+10,5%) and Microsoft<br />
EUR 88.243 bn (+14,8%). China<br />
Mobile slightly loses and moves to<br />
global rank 10 with 50.413 bn (-9,3%).<br />
Europe<br />
French LVMH remains Europe’s most<br />
valuable brand corporation, representing<br />
brand values of EUR 70.776<br />
bn (+41,6%/global rank 6), followed<br />
by Belgian AB Inbev EUR 41.877 bn<br />
(+0,5%/global rank 18) and Swiss No.1<br />
Nestlé EUR 38.206 bn (+1,2%/global<br />
rank 20). German leading brand corporation<br />
Volkswagen Group at EUR<br />
25.375 bn (+8,6%/global rank 37)<br />
overtaking Deutsche Telekom worth<br />
EUR 25.354 bn (+0,5%/global rank<br />
38). Austria’s Red Bull (EUR 15.391<br />
bn /+0,9%) holds global rank 78.<br />
Growth<br />
Average growth of GLOBAL TOP<br />
100 shows +7%. 84% of Global<br />
TOP 100 total brand value derives<br />
from brand corporations of 5 countries:<br />
USA, Germany, U.K., France<br />
and China. China’s brand corporations<br />
growing the fastest (+63,8%)<br />
whereas Europeans grow by +8,2%<br />
and Americans could barely grow<br />
(+0,7%) at a very high level. LVMH<br />
shows the highest relative growth<br />
in the TOP 10 (+41,6%), followed by<br />
Facebook gaining +30%.<br />
Segmentation<br />
US brand corporations are dominating<br />
with 48(-1) amongst the TOP 100<br />
brand corporations representing a<br />
value share of 58,50%, Europe re pre-<br />
GLOBAL TOP 10<br />
BRAND CORPORATIONS<br />
2018 Brand Value in Mio. €<br />
EUR 153.315<br />
EUR 119.209<br />
EUR 88.243<br />
EUR 81.549<br />
EUR 71.166<br />
EUR 70.776<br />
EUR 61.208<br />
EUR 61.180<br />
EUR 58.886<br />
EUR 50.413<br />
©<strong>2019</strong> European Brand Institute<br />
sents 34 (0) (value share 24,72%)<br />
with Germans leading, whilst Asia<br />
catches up with 18 (+1) (value share<br />
16,78%). 84% of the GLOBAL TOP<br />
100 BRAND BRAND VALUE derives<br />
from five countries (USA, U.K.,<br />
France, Germany and China).<br />
122 <strong>brandannual</strong> The Business and Investment Magazine
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